10 Must-Try Paid Media Courses on Coursera

Paid media is a crucial component of digital marketing, helping businesses reach their target audience through strategic advertising on platforms like Google, Meta (Facebook and Instagram), Twitter, and LinkedIn. Coursera offers a range of top-rated courses to help learners master paid media strategies and implementation. Below are 10 must-try paid media courses on Coursera to boost your expertise.

1. Fundamentals of Social Media Advertising

About the Course
Learn the fundamentals of social media advertising, including campaign creation, audience targeting, and ad optimisation. This course is ideal for beginners looking to enter the world of paid social advertising.

Instructor: Meta

Why You Should Enroll

• Beginner-friendly with no experience required.
• Approximately 10 hours to complete.
• High ratings from over 115,000 learners.

Key Takeaways

• Understand how to create effective social media ads.
• Learn targeting strategies to reach the right audience.
• Optimise campaigns for maximum ROI.

👉 More details are here.

2. Advertising with Meta

About the Course
Gain hands-on experience in running ads on Meta platforms, including Facebook and Instagram. Learn ad targeting, bidding strategies, and performance tracking.

Instructor: Meta

Why You Should Enroll

• Recommended for beginners and marketers alike.
• Approximately 13 hours to complete.
• 98% of learners found the course beneficial.

Key Takeaways

• Learn how to create high-converting Meta ad campaigns.
• Understand key metrics and performance measurement.
• Develop strategies for audience segmentation.

👉 More details are here.

3. Attract and Engage Customers with Digital Marketing

About the Course
This course teaches essential strategies for attracting and engaging customers using digital marketing channels, including paid media.

Instructor: Google

Why You Should Enroll

• No prior experience required.
• Flexible schedule with approximately 14 hours to complete.
• Learn directly from Google experts.

Key Takeaways

• Understand the customer journey and conversion funnel.
• Learn to design campaigns that engage and convert.
• Analyse and optimise digital marketing efforts.

👉 More details are here.

4. Advertising in the Age of Generative AI

About the Course
Explore the future of advertising by integrating generative AI into your paid media strategies. Learn how AI can enhance ad creation and targeting.

Instructor: University of Virginia Darden School Foundation

Why You Should Enroll

• Short course (1 hour) for quick learning.
• Beginner-friendly and flexible learning schedule.
• Taught by expert Rajkumar Venkatesan.

Key Takeaways

• Leverage AI tools to optimise ad campaigns.
• Understand AI’s role in targeting and personalisation.
• Learn to craft AI-driven advertising content.

👉 More details are here.

5. Twitter, LinkedIn, and YouTube Marketing

About the Course
Gain insights into advertising across Twitter, LinkedIn, and YouTube, understanding platform-specific strategies to maximise results.

Instructor: Digital Marketing Institute

Why You Should Enroll

• 11-hour course with a practical focus.
• Beginner-friendly with actionable insights.
• Learn to optimise ads for different platforms.

Key Takeaways

• Create tailored ad strategies for each platform.
• Leverage analytics to improve ad performance.
• Understand audience behaviors on different social networks.

👉 More details are here.

6. Social Media Management

About the Course
Learn to manage and optimise social media advertising campaigns to enhance brand visibility and engagement across platforms.

Instructor: Meta

Why You Should Enroll

• Beginner-level course with no prior experience required.
• Approximately 17 hours to complete.
• High learner satisfaction rate of 98%.

Key Takeaways

• Create effective content calendars for advertising.
• Manage paid and organic social strategies.
• Optimise ads to boost engagement and conversions.

👉 More details are here.

7. Digital Media and Marketing Strategies

About the Course
This course provides a holistic approach to digital media planning, combining paid, owned, and earned media strategies.

Instructor: University of Illinois Urbana-Champaign

Why You Should Enroll

• 19-hour course ideal for marketers of all levels.
• Flexible learning schedule.
• Highly rated with over 135,000 learners.

Key Takeaways

• Develop strategic digital media plans.
• Optimise the media mix for higher ROI.
• Understand the latest trends in digital advertising.

👉 More details are here.

8. Introduction to Social Media Marketing

About the Course
A comprehensive introduction to social media marketing, covering paid advertising techniques and organic strategies.

Instructor: Meta

Why You Should Enroll

• Beginner-friendly, perfect for new marketers.
• Approximately 18 hours to complete.
• 98% learner satisfaction rate.

Key Takeaways

• Learn how social media platforms operate.
• Understand how to set up and optimise ad campaigns.
• Develop insights into audience engagement.

👉 More details are here.

9. Google Search Advertising Implementation

About the Course
A deep dive into Google Search Ads, focusing on keyword research, ad setup, and campaign optimisation for search engine advertising.

Instructor: Aptly

Why You Should Enroll

• Approximately 14 hours to complete.
• Ideal for those interested in Google Ads.
• Hands-on learning experience.

Key Takeaways

• Set up and optimise Google Search Ads campaigns.
• Conduct effective keyword research.
• Monitor and analyse ad performance.

👉 More details are here.

10. Facebook, Instagram, and Snapchat Marketing

About the Course
Learn platform-specific strategies for running successful ad campaigns on Facebook, Instagram, and Snapchat.

Instructor: Digital Marketing Institute

Why You Should Enroll

• 11-hour course covering three major social platforms.
• Beginner-friendly with actionable strategies.
• Focus on storytelling and audience engagement.

Key Takeaways

• Master paid advertising across social channels.
• Learn audience targeting and ad optimisation.
• Leverage platform-specific analytics tools.

👉 More details are here.

Why Take These Courses?

Coursera’s paid media courses offer valuable insights from industry experts and top companies like Meta, Google, and Microsoft. Whether you’re a beginner or an experienced marketer, these courses will help you stay ahead in the competitive world of digital advertising.

Start learning today and unlock the power of paid media!