25 Shopify Statistics You Need to Know in 2025

Shopify has evolved into one of the most dominant forces in global e-commerce. Whether it’s small businesses selling handcrafted goods or multinational brands reaching millions of customers, Shopify powers a massive portion of online trade.

By 2025, Shopify is no longer just an online store builder. It is a complete digital commerce platform that handles payments, shipping, analytics, marketing automation, AI-driven personalisation, and even sustainability initiatives.

For entrepreneurs, marketers, and investors, knowing the key Shopify statistics is crucial to understanding where e-commerce is heading. Let’s explore the 25 most important Shopify statistics and facts in 2025.

1. Total Number of Active Shopify Stores

• Shopify powers 5.5+ million active stores worldwide in 2025.
• This figure includes small businesses, D2C brands, and large enterprises.
• Compared to 2020, the number of stores has nearly tripled, proving Shopify’s strong adoption curve.

2. Shopify’s Market Share in the E-commerce Industry

• Shopify holds about 12% of the global e-commerce platform market share.
• WooCommerce leads in store numbers, but Shopify dominates in revenue per store.
• Magento and BigCommerce remain smaller competitors in comparison.

3. Shopify’s Revenue in 2025

• Shopify earned $9.7 billion in 2024 and is projected to cross $11 billion in 2025.
• Subscription services contribute around 30%, while merchant solutions (payments, fulfilment, POS) contribute 70%.
• This revenue model ensures stability even during shifts in global online shopping behaviour.

4. Countries Where Shopify is Most Popular

• Shopify merchants exist in 175+ countries.
• Top 5 countries: United States, Canada, United Kingdom, Australia, India.
• India is one of the fastest-growing markets, with a 25% year-on-year growth rate.

5. Mobile Traffic and Sales

• 80% of Shopify traffic comes from mobile devices.
• Over 70% of all purchases are completed on smartphones.
• Shopify’s Shop App has 50+ million active users globally, making it a strong player in mobile commerce.

6. Average Order Value (AOV)

• The global AOV for Shopify stores is ₹5,200 (around $62) in 2025.
• Luxury goods and electronics have higher AOVs, while fashion and accessories average lower.
• AOV has increased steadily due to AI-driven upselling and bundling tools.

7. Black Friday & Cyber Monday Sales

• Shopify merchants made $9 billion+ in sales during 2024 BFCM.
• 2025 is projected to cross $10.5 billion.
• Peak shopping hours recorded $3.5 million sales per minute.

8. Shopify Plus Growth

• 35,000+ brands use Shopify Plus in 2025.
• Notable enterprise clients: Heinz, Decathlon, Allbirds, Gymshark, Kylie Cosmetics.
• Shopify Plus merchants report 30% faster growth rates compared to other platforms.

9. Fastest-growing Product Niches on Shopify

• Fashion and Apparel – leading category with millions of SKUs.
• Health & Wellness Products – driven by supplements, fitness gear.
• Beauty & Skincare – influencer-led growth.
• Home Décor & Furniture – booming in post-pandemic lifestyle changes.
• Eco-friendly Products – fastest-growing segment with 35% YoY growth.

10. Social Media and Shopify Sales

• 32% of Shopify sales come directly from social commerce.
• TikTok integration is the fastest-growing, especially among Gen Z.
• Facebook Shops and Instagram Shops remain strong sales channels.

11. Shopify Payments Usage

• Shopify Payments is available in 130+ currencies.
• Over 50% of Shopify transactions are processed via Shopify Payments.
• Merchants using it save on third-party gateway fees, improving margins.

12. Subscription Commerce on Shopify

• 18% of Shopify merchants offer subscriptions or memberships.
• Popular models: monthly boxes (beauty, snacks), loyalty clubs, online courses.
• Subscription sales have 20% higher repeat purchase rates than one-time sales.

13. Customer Behaviour and Loyalty

• Average annual spend per customer on Shopify stores: ₹11,000+.
• 28% repeat purchase rate, showing strong customer loyalty.
• Shopify merchants that use loyalty programmes report 15% higher retention.

14. Shopify Fulfilment Network (SFN)

• SFN now covers US, Canada, UK, and parts of Europe.
• In 2025, 70% of orders are delivered within 2 days through SFN.
• India has rising adoption of 3rd party logistics integrations like Delhivery and Shiprocket.

15. AI Tools in Shopify (Shopify Magic)

• Shopify Magic helps merchants write product descriptions, automate email campaigns, and generate ads.
• 65% of merchants use AI features daily.
• AI recommendations improve conversion rates by 20–25%.

16. Shopify App Store Growth

• Over 9,000 apps available in 2025.
• Merchants use 6 apps per store on average.
• Most popular app categories: SEO, marketing automation, inventory, analytics.

17. Shopify Developers and Freelancers

• 50,000+ developers build Shopify themes, apps, and integrations.
• Freelance Shopify developers in India charge ₹1,000–₹3,000 per hour.
• Shopify agencies globally earn millions by helping brands scale.

18. Shopify POS (Point of Sale)

• Used by 500,000+ retail stores worldwide.
• Helps brands integrate offline + online sales.
• Especially useful for D2C brands opening pop-up shops and retail outlets.

19. Cross-Border Commerce

• 30% of Shopify merchants sell internationally.
• Multi-currency and multilingual features support seamless global sales.
• Shopify Markets simplifies cross-border pricing, taxes, and compliance.

20. Average Conversion Rate

• The average Shopify store conversion rate is 1.8% in 2025.
• High-performing niches (luxury, skincare) achieve 3–4%.
• Conversion rates improve significantly with AI personalisation and faster checkout.

21. Environmental Initiatives

• Shopify has pledged carbon neutrality by 2030.
• 40% of Shopify stores offer sustainable packaging.
• Green-conscious products are driving 35% YoY growth.

22. Customer Lifetime Value (CLV)

• Average CLV on Shopify stores in 2025 is around ₹23,000 ($275).
• Brands using email marketing + loyalty programmes see 50% higher CLV.

23. Shopify Education and Training

• Shopify Academy and partner programmes train hundreds of thousands of entrepreneurs annually.
• India has seen a rise in Shopify-focused training institutes, catering to freelancers and agencies.

24. Shopify as a Career Path

• Demand for Shopify developers, designers, and marketers is rising.
• Shopify freelancers on platforms like Upwork and Fiverr earn between ₹80,000 – ₹2 lakh per month, depending on expertise.

25. Shopify’s Future Outlook in 2025 and Beyond

• AI-first e-commerce – smarter personalisation, predictive analytics.
• Expansion of Shopify Fulfilment Network in Asia, especially India.
• Growth of voice commerce and AR shopping on Shopify apps.
• Deeper integration with social platforms like TikTok, YouTube, and Pinterest.

Shopify 2025 Snapshot (Quick Table)

Final Thoughts

Shopify in 2025 is shaping the future of e-commerce. From AI-driven personalisation to social media selling and global fulfilment networks, the platform is more advanced than ever before.

For merchants, these numbers highlight one truth: Shopify is not just keeping pace with the digital age—it is driving it.

If you are planning to launch a brand or scale your existing business, Shopify’s ecosystem of apps, integrations, and global reach makes it one of the most reliable and future-ready platforms.