WooCommerce has firmly established itself as one of the most popular eCommerce platforms in the world. Whether you are a budding entrepreneur or an established business owner, chances are that you have already come across WooCommerce while exploring options to set up an online store.

Since WooCommerce is open-source, flexible, and highly adaptable, it has become the first choice for millions of businesses—ranging from small shops to large enterprises. But how big is WooCommerce really? And what makes it stand out compared to platforms like Shopify, Magento, or BigCommerce?

The following statistics will help you understand the scale, performance, and impact of WooCommerce in 2025. Let’s dive in.

1. WooCommerce Powers Over 6 Million Websites

WooCommerce is actively used by more than 6 million websites worldwide. This figure includes both small businesses and large brands. The sheer number demonstrates the trust businesses place in WooCommerce as a reliable platform.

For example, brands like Weber Grills, Singer, and AeroPress use WooCommerce to manage their global eCommerce operations.

2. WooCommerce Holds 38% of the eCommerce Market Share

With a 38% share of the global eCommerce platform market, WooCommerce remains the leader. Shopify comes next at around 25%, while Magento holds about 8%. The dominance of WooCommerce is mainly due to its affordability and customisation compared to subscription-based platforms.

3. 20% of the Top 1 Million Websites Use WooCommerce

Out of the top 1 million websites in the world, one in five relies on WooCommerce. This is remarkable because it shows that the platform is not just for small shops—it scales well even for high-traffic businesses.

4. Over 200 Million Plugin Downloads

The WooCommerce plugin has been downloaded more than 200 million times from the WordPress repository. This staggering number highlights its widespread popularity across industries, geographies, and business models.

5. More Than 1,000 Themes to Choose From

WooCommerce users have access to 1,000+ themes, both free and premium. This variety allows businesses to customise their stores to match their branding. From minimal designs for fashion brands to feature-rich templates for electronics, the options are vast.

6. 1,400+ Official Extensions

WooCommerce offers over 1,400 official extensions, covering everything from payments and shipping to marketing and accounting. Beyond that, thousands of third-party plugins further expand possibilities. For instance, plugins like WooCommerce Subscriptions, Dokan, and Bookings add advanced features without heavy coding.

7. WooCommerce Stores Generate Over $20 Billion Annually

Globally, WooCommerce stores process more than $20 billion in transactions every year. This number continues to rise as more small and medium businesses shift online.

In India, many D2C brands rely on WooCommerce for fashion, food delivery, and digital learning platforms.

8. India Has Over 200,000 Active WooCommerce Stores

In India alone, WooCommerce powers 200,000+ active online stores. With affordable hosting, local payment gateway integration (like Razorpay and PayU), and multilingual support, it has become the go-to choice for small businesses and startups.

9. 70% of Stores Are Small and Medium Businesses

A majority of WooCommerce stores are run by small to medium-sized businesses (SMBs). Unlike Shopify, which charges fixed monthly fees, WooCommerce gives SMBs freedom to control costs and grow gradually.

10. Average Setup Cost: ₹5,000–₹50,000

Setting up a WooCommerce store typically costs anywhere between ₹5,000 and ₹50,000 in India. This includes hosting, themes, and essential plugins. In contrast, Shopify may charge the same amount within a few months through subscriptions.

11. WooCommerce Stores Load Faster Than Shopify

When optimised with good hosting, WooCommerce stores often load faster than Shopify stores. Since page speed is directly linked to conversions and SEO rankings, this gives WooCommerce an edge.

12. SEO Advantage Through WordPress

WooCommerce inherits the power of WordPress, meaning businesses can use SEO plugins like Yoast, Rank Math, or All in One SEO to improve visibility. Compared to other platforms, WooCommerce gives store owners deeper control over SEO.

13. 65+ Languages Supported

WooCommerce is available in 65+ languages, making it suitable for businesses in multilingual countries like India. Plugins like WPML or Polylang allow seamless translation for global expansion.

14. WooCommerce Has a Dedicated Mobile App

The WooCommerce mobile app has over 5 million downloads. It allows store owners to track sales, manage inventory, and respond to customers anytime, anywhere—making it easier to run a business on the move.

15. 90% of Stores Use PayPal, Stripe, or Razorpay

Payment gateways like PayPal, Stripe, Razorpay, and PayU dominate WooCommerce stores. With UPI integration, Indian businesses can accept payments seamlessly, which is a huge advantage in a mobile-first economy.

16. Integrated With 70+ Shipping Carriers

WooCommerce integrates with 70+ shipping carriers globally, including FedEx, DHL, UPS, and India Post. Businesses can automate shipping rates, track orders, and improve delivery experience.

17. Subscription Businesses Are Growing

WooCommerce Subscriptions is one of the fastest-growing plugins. From OTT platforms to subscription boxes, businesses are using it to set up recurring payments and memberships. Subscription eCommerce is expected to grow by 25% in the next five years.

18. WooCommerce is Popular for Digital Products

Around 15% of WooCommerce stores sell digital products such as courses, software, and eBooks. Platforms like Udemy clones, SaaS tools, and online coaching businesses often choose WooCommerce because of its flexibility.

19. WooCommerce + WordPress Blogs = Higher Conversions

Businesses that maintain a blog with their WooCommerce store enjoy up to 30% higher conversions. Content marketing, tutorials, and product guides build customer trust, which translates into more sales.

20. Strong Developer Community

WooCommerce is backed by a large developer community. Thousands of developers contribute to its improvement, meaning regular updates, bug fixes, and security patches are always available.

21. 75% of Stores Use Marketing Plugins

Email automation, abandoned cart recovery, pop-ups, and discount strategies are crucial. About 75% of WooCommerce stores use marketing plugins like Mailchimp, HubSpot, or AutomateWoo to improve sales.

22. WooCommerce Security: A Priority

With rising cyber threats, nearly 70% of WooCommerce store owners use security plugins such as Wordfence or Sucuri. Regular updates also ensure vulnerabilities are patched quickly.

23. Social Media Integrations Are Booming

WooCommerce integrates with Facebook Shops, Instagram Shopping, and WhatsApp Business. This makes it easier for businesses to sell directly on social platforms, a trend that is rapidly growing in India.

24. WooCommerce Analytics Helps Smarter Decisions

The built-in WooCommerce Analytics dashboard gives detailed insights into sales, revenue, and customer behaviour. Many businesses combine it with Google Analytics for deeper tracking.

25. Mobile Shopping is Driving WooCommerce Growth

Over 60% of WooCommerce sales come from mobile devices. Stores that optimise for mobile-friendly designs and faster checkouts see much higher conversion rates.

26. WooCommerce vs Magento: Flexibility Wins

Compared to Magento, WooCommerce is easier to set up and maintain. Magento requires a high level of technical expertise, while WooCommerce allows beginners to launch quickly with minimal coding.

27. WooCommerce vs Shopify: Cost Advantage

Shopify charges a monthly fee plus transaction costs. In contrast, WooCommerce is free and transaction costs depend on the payment gateway. For Indian startups, this difference in cost can be significant.

28. 30% of WooCommerce Stores Use Multivendor Plugins

Plugins like Dokan and WCFM Marketplace allow businesses to create Amazon-like multivendor stores on WooCommerce. This is especially popular among Indian entrepreneurs building niche marketplaces.

29. WooCommerce + Email Marketing = 20% More Sales

Email campaigns through WooCommerce can boost repeat sales by up to 20%. Integrations with Klaviyo, Mailchimp, or Sendinblue make it easy to send personalised campaigns.

30. WooCommerce’s Future Looks Bright

WooCommerce continues to evolve with AI-powered recommendations, AR product previews, and better mobile-first designs. Its open-source nature ensures that it will remain flexible, affordable, and community-driven for years to come.

Final Thoughts

WooCommerce is not just a plugin; it is an ecosystem powering millions of online businesses worldwide. From affordability and flexibility to strong SEO and community support, WooCommerce offers everything a business needs to succeed in the digital marketplace.

These 30 WooCommerce statistics highlight why it continues to dominate the eCommerce space. Whether you are a small shop in India selling handcrafted goods or a global brand managing thousands of orders daily, WooCommerce can adapt to your needs.

For businesses planning to enter eCommerce in 2025, WooCommerce remains one of the most reliable and cost-effective platforms available.