8 Must-Try SEO Courses on Coursera

The digital marketing landscape is constantly evolving, and staying ahead requires mastering key skills like Search Engine Optimisation (SEO). Coursera offers a variety of top-rated courses to help you gain expertise, whether you’re a beginner or looking to advance your SEO knowledge. Below is a detailed look at 8 must-try SEO courses on Coursera.

1. Google Digital Marketing & E-commerce Professional Certificate

About the Course
Kickstart your digital marketing journey with this comprehensive professional certificate program designed by Google. You’ll gain in-demand skills, including SEO fundamentals, e-commerce strategies, and practical AI training, all taught by Google experts.

Why You Should Enroll

• Learn at your own pace without prior experience or a degree.
• Flexible schedule with approximately 6 months to complete (10 hours per week).
• Recognised by top employers, giving you a competitive edge.

Key Takeaways

• Understand digital marketing and e-commerce strategies.
• Explore AI applications in marketing.
• Develop job-ready skills for entry-level roles.

👉 Enroll here

2. Foundations of Digital Marketing and E-commerce

About the Course
This beginner-friendly course dives into the basics of digital marketing and e-commerce. You’ll explore essential concepts such as the marketing funnel, job responsibilities of marketers, and strategic planning.

Why You Should Enroll

• No prior experience required.
• Over 1.1 million learners have already benefited.
• Flexible schedule, with approximately 17 hours to complete.

Key Takeaways

• Define digital marketing and e-commerce fields.
• Learn the responsibilities of digital marketers.
• Gain insights into effective marketing strategies.

👉 Enroll here

3. Attract and Engage Customers with Digital Marketing

About the Course
Master the art of attracting and retaining customers with this course, which focuses on practical strategies for engagement. Learn from Google experts through interactive modules.

Why You Should Enroll

• Beginner-friendly with no prerequisites.
• Focus on actionable digital marketing strategies.
• Flexible schedule with a total of 20 hours to complete.

Key Takeaways

• Understand how to connect with your audience.
• Learn techniques to enhance customer engagement.
• Build foundational digital marketing skills.

👉 Enroll here

4. Introduction to Google SEO

About the Course
Delve into the world of SEO with this beginner-friendly course. Understand why SEO is a rewarding career, learn how Google algorithms work, and gain practical tips to enhance site visibility.

Why You Should Enroll

• Perfect for beginners.
• Covers essential SEO concepts and practices.
• Approximately 16 hours to complete.

Key Takeaways

• Explore SEO strategies to avoid penalties.
• Understand factors like Core Web Vitals and EEAT.
• Learn to develop user-focused SEO strategies.

👉 Enroll here

5. Google SEO Fundamentals

About the Course
Take your SEO skills to the next level with this intermediate course. Learn how to perform competitive analysis, manage sitemaps, and use tools to understand your audience.

Why You Should Enroll

• Focused on technical SEO and audience analysis.
• Approximately 29 hours to complete.
• Hands-on learning approach.

Key Takeaways

• Create sitemaps and manage redirects.
• Perform audience analysis to develop personas.
• Leverage SEO tools for optimisation.

👉 Enroll here

6. Optimising a Website for Google Search

About the Course
This course emphasises keyword research and high-quality local SEO practices. Learn to analyse, create, and build optimised content strategies.

Why You Should Enroll

• Beginner-friendly but insightful for all levels.
• Approximately 13 hours to complete.
• Tailored for practical application.

Key Takeaways

• Optimise website content for search engines.
• Develop local SEO strategies.
• Foster productive client relationships.

👉 Enroll here

7. Advanced Content and Social Tactics to Optimise SEO

About the Course
Combine content marketing and social media strategies to boost SEO rankings. Learn to analyse data, build influencer relationships, and create effective marketing campaigns.

Why You Should Enroll

• Approximately 14 hours to complete.
• Perfect for marketers looking to integrate content and SEO strategies.

Key Takeaways

• Drive SEO rankings through content campaigns.
• Build influencer collaborations.
• Analyse data for actionable insights.

👉 Enroll here

8. Google SEO Capstone Project

About the Course
Put your SEO knowledge to the test with this practical capstone project. Work on real-world SEO challenges, including competitive analysis, keyword mapping, and client presentations.

Why You Should Enroll

• Ideal for learners ready to apply advanced SEO skills.
• Approximately 47 hours to complete.
• Build a portfolio-ready project.

Key Takeaways

• Create and present SEO recommendations.
• Conduct competitive analysis and keyword mapping.
• Develop professional reports for clients.

👉 Enroll here

Why Choose Coursera for SEO Courses?

• Industry Experts: Learn from top professionals like Google Career Certificates.
• Flexibility: Self-paced learning to fit your schedule.
• Certification: Earn shareable certificates to boost your career prospects.
• Affordability: Financial aid and free trials are available.

Whether you’re a beginner or an experienced marketer, these SEO courses on Coursera can help you achieve your career goals. Start today to master the skills that matter most in digital marketing.

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Explore the courses and find the perfect one for you: Coursera SEO Courses.