What is Bluesky and How Does It Work?

Social media has changed the way we communicate, do business, and share ideas. However, most social platforms are controlled by big companies that decide what you see and how your data is used. If you have ever felt frustrated with social media’s lack of transparency or control, Bluesky might be the solution you are looking for.

Bluesky is a decentralised social media platform that gives you more control over your content, privacy, and interactions. Unlike platforms like X (formerly Twitter) or Facebook, Bluesky does not rely on a single company to run it. Instead, it operates on a decentralised network where users have more freedom and choice.

In this article, we will explore what Bluesky is, how it works, and why it is different from traditional social media platforms. Whether you are an individual looking for a new social network or a business interested in expanding your online presence, this guide will help you understand Bluesky and how to make the most of it.

What is Bluesky?

Bluesky is a microblogging social media platform, much like Twitter or Threads. It allows you to post short updates, follow other users, and engage in conversations. However, what makes Bluesky unique is its decentralised nature.

The platform runs on the Authenticated Transfer Protocol (AT Protocol), which allows users to choose where their data is stored and how their feed works. This means that instead of one company controlling everything, multiple servers can host data, giving users more independence and security.

Bluesky was originally created as a project by Jack Dorsey, the co-founder of Twitter, in 2019. The goal was to build a more open and user-controlled social network. After years of development, Bluesky launched publicly in February 2024 and has grown in popularity ever since.

How is Bluesky Different from Other Social Media Platforms?

The biggest difference between Bluesky and other social media platforms is decentralisation. Here’s how it sets itself apart:

1. Data Ownership – On platforms like Facebook or X, your data is stored and controlled by the company that owns the platform. With Bluesky, you control your own data and can even move it to another server if you choose.
2. Customisable Feeds – Traditional social media platforms use algorithms to decide what you see. Bluesky allows you to customise your own feed by choosing different algorithms or creating your own.
3. No Corporate Control – Most platforms make money through advertising, which means they prioritise content that benefits advertisers. Bluesky, being decentralised, is not controlled by a single company, giving users more freedom.
4. More Transparency – Since Bluesky’s code is open-source, anyone can check how it works. This means there is less risk of hidden manipulations or secret data collection practices.

Is Bluesky Safe to Use?

Yes, Bluesky is designed with privacy and user control in mind. Here’s why it is considered safe:

• Your data is not stored on a single server – You can choose a server that you trust.
• You control your content – You can decide how much personal information to share.
• Better moderation tools – You can block, mute, or filter content to create a safer online space.
• Transparent algorithms – You can see and select how your feed is curated, reducing the risk of manipulation.

However, as with any social media platform, there are some risks. Since different communities manage their own rules, some servers might have weaker moderation policies, leading to potential exposure to harmful content. The platform is still evolving, and improvements in security and moderation are being made.

How to Use Bluesky for Personal or Business Use

Getting started with Bluesky is simple. Here’s how you can set up an account and start using it:

1. Setting Up Your Bluesky Account

To use Bluesky, you need to create an account. Follow these steps:

• Go to the Bluesky website or download the app from the Apple App Store or Google Play Store.
• Click Sign Up and enter your email address, password, and birth date.
• Choose a username – This will be your identity on Bluesky.
• Verify your email and complete the CAPTCHA to finalise your account.

2. Choosing a Custom Username for Your Business

If you are using Bluesky for business, you can customise your username to match your website domain. For example, instead of @business.bsky.social, you can have @business.yourwebsite.com. This helps with branding and credibility.

To do this:

• Go to Settings > Account > Handle.
• Click Change Handle and select I have my own domain.
• Enter your business domain and verify your DNS record.

3. Setting Up Your Feed

Unlike traditional platforms, Bluesky allows you to customise your feed based on your interests. You can:

• Search for feeds related to your niche.
• Follow users who post content you like.
• Use hashtags to discover trending topics.
• Mute or block content you don’t want to see.

4. Creating Your First Post on Bluesky

Posting on Bluesky is easy. Simply:

• Click New Post at the bottom-left of the home screen.
• Write your post (up to 300 characters).
• Add hashtags, images, or short videos.
• Adjust post settings to control who can reply.

5. Using Content Moderation Tools

To ensure a safe experience, Bluesky provides moderation features, including:

• Muting words or accounts – Hide unwanted content.
• Blocking users – Prevent interactions from specific accounts.
• Content filters – Choose what type of content you want to see.
• Detaching quotes – Stop others from misusing your posts.

6. Scheduling Content on Bluesky

Unlike other social media platforms, Bluesky does not have a built-in scheduling feature. However, you can use third-party tools like SocialPilot to plan and schedule posts in advance. This helps maintain a consistent posting schedule and improves engagement.

Final Thoughts

Bluesky is a refreshing alternative to traditional social media platforms. With its decentralised structure, user-controlled content, and customisable feeds, it offers a more open and transparent online experience. Whether you are an individual looking for a new social platform or a business wanting better control over your brand’s online presence, Bluesky is worth exploring.

If you are tired of social media algorithms deciding what you see and want more privacy, control, and freedom, then Bluesky is the platform for you. Sign up, explore its features, and take control of your social media experience today!