Best Email Newsletter Software for 2025: How to Choose the Right One for Your Business

If you’ve ever thought about building stronger connections with your audience, launching a newsletter is one of the smartest moves you can make. Whether you run a small business, a blog, or an online store, email newsletters let you speak directly to your readers — right in their inbox. But here’s the truth: not all email newsletter software is created equal. Some tools are perfect for beginners, while others cater to businesses that want automation, analytics, and serious growth tools.

This guide will help you choose the best email newsletter software in 2025, based on ease of use, pricing, automation, and features. You’ll understand what makes each tool stand out, which one suits your goals, and how to get started with confidence.

Why Email Newsletters Still Matter

In a world full of social media noise, email newsletters quietly do something special — they build relationships.

When someone gives you their email address, they’re inviting you to speak directly to them. Unlike social media, where algorithms control visibility, emails go straight into the inbox. That’s personal. That’s powerful.

A well-written newsletter can:

• Build trust and loyalty with your audience.
• Drive more website traffic and sales.
• Keep your brand in people’s minds.
• Create a community that values your message.

And for all of this, you need a reliable newsletter platform.

What to Look For in an Email Newsletter Software

Before jumping into specific tools, let’s make sure you know what really matters. Choosing the right email software depends on your goals, budget, and how tech-savvy you are.

Here’s what you should consider:

1. Ease of Use: You should be able to create and send newsletters without coding skills. A clean dashboard, drag-and-drop editor, and simple setup are must-haves.
2. Automation: The software should let you create automatic emails — like welcome messages or follow-up sequences — to save you time.
3. Segmentation: The ability to divide your audience into groups (like new subscribers or past customers) makes your emails more relevant.
4. Analytics: You’ll want to track open rates, click-through rates, and unsubscribes so you can improve over time.
5. Deliverability: Your emails should actually reach inboxes, not spam folders.
6. Affordability: Look for transparent pricing and a good free plan if you’re just starting out.

With these points in mind, let’s look at some of the best newsletter platforms available in 2025.

1. MailerLite – Best for Beginners and Small Businesses

If you’re just getting started, MailerLite is one of the easiest and most affordable options out there.

It offers a free plan that supports up to 1,000 subscribers — perfect if you’re still growing your list. The drag-and-drop editor makes designing beautiful newsletters effortless. You don’t need to be a designer or coder to make your emails look professional.

Key Features:

• Drag-and-drop email builder
• Landing pages and signup forms
• Automation workflows (welcome emails, product launches, etc.)
• Detailed analytics and A/B testing
• Integration with tools like Shopify and WordPress

Why You’ll Love It:
MailerLite feels simple but still powerful. It’s affordable, easy to learn, and does not overwhelm you with features you’ll never use.

Best For: Freelancers, small business owners, and anyone starting their first email list.

2. Brevo (formerly Sendinblue) – Best for Multi-Channel Marketing

If you want to send both emails and SMS, Brevo is an excellent choice. It helps you manage all your marketing channels from one place.

Brevo’s automation is great for businesses that want to nurture leads and keep customers engaged. You can set up workflows, create custom journeys, and even score leads to identify who’s most likely to buy.

Key Features:

• Email and SMS marketing in one platform
• Marketing automation builder
• Transactional email (great for e-commerce)
• Built-in CRM (manage customer relationships)
• Dynamic personalisation for each subscriber

Why You’ll Love It:
Brevo combines the power of email, SMS, and customer management in one dashboard. The free plan allows up to 300 emails per day, which is great for small campaigns.

Best For: Small to medium businesses that want to automate marketing and track results from a single tool.

3. Beehiiv – Best for Content Creators and Writers

If you’re building a content-based newsletter, Beehiiv is made for you. It’s especially popular among independent writers, creators, and educators who want to grow their audience — and even monetise it.

Beehiiv was built by former Morning Brew team members, so it’s designed to help newsletters grow fast. You can set up referral programs, build a subscriber community, and even offer paid subscriptions.

Key Features:

• Built-in referral program to grow your list
• Monetisation through paid newsletters
• Reader surveys and engagement tools
• Advanced analytics dashboard
• Custom domain for branding

Why You’ll Love It:
Beehiiv isn’t just about sending emails — it’s about building a brand around your newsletter. It gives creators the tools to grow and earn.

Best For: Writers, educators, or creators who want to turn their newsletter into a business.

4. ConvertKit – Best for Professionals and Educators

If you sell digital products, online courses, or memberships, ConvertKit might be your best bet. It’s known for being creator-friendly and extremely reliable.

ConvertKit focuses on building relationships with your subscribers through clean, text-based emails that feel personal. It also integrates beautifully with platforms like Teachable, Gumroad, and WordPress.

Key Features:

• Email sequences and automation
• Tag-based subscriber management
• Built-in landing pages and forms
• Ability to sell digital products directly
• Analytics on engagement and revenue

Why You’ll Love It:
ConvertKit is built for growth-minded creators who value simplicity and function over flashy designs. You can grow your audience and sell directly from your email list.

Best For: Coaches, educators, and digital creators who want to build loyal subscribers and sell content.

5. Mailchimp – Best for Businesses with Complex Marketing Needs

Mailchimp is the classic name in email marketing, and for good reason. It’s an all-in-one platform that handles everything — from newsletters to marketing automation and analytics.

Mailchimp’s templates are beautiful, and it offers hundreds of integrations with tools you might already use, like Shopify, WooCommerce, or HubSpot.

Key Features:

• Advanced email automation
• Detailed audience segmentation
• Hundreds of templates
• Built-in analytics and reports
• Social media and ad management tools

Why You’ll Love It:
Mailchimp gives you the flexibility to run complex campaigns. If you’re managing multiple audiences or products, it can handle it all — though it might feel a bit heavy for beginners.

Best For: Established businesses and marketers who need deep analytics and advanced automation.

Bonus Option: Substack – Best for Independent Writers

If your goal is simply to write and grow readers without worrying about design or marketing, Substack is a great alternative.

You can start a free newsletter, build subscribers, and even get paid through premium subscriptions. Substack manages everything — from hosting to payments — so you can focus on your writing.

Key Features:

• Simple, writer-friendly interface
• Built-in payment system for paid newsletters
• Reader community and comments
• Analytics on open rates and revenue

Best For: Writers and journalists who just want to publish content without worrying about technical details.

Which Newsletter Software Is Right for You?

Here’s a quick summary to help you decide:

If you’re still unsure, start small. You can always migrate your list later. The goal is to start sending value to your subscribers now, not to spend weeks comparing plans.

How to Get Started With Your Email Newsletter

Choosing your software is just the first step. Here’s how to make your newsletter stand out:

1. Pick a niche: Know who you’re writing for and what value you’re giving them.
2. Create a signup form: Add it to your website or social media bio.
3. Offer value: Give subscribers a reason to join — maybe a free guide, tips, or exclusive insights.
4. Stay consistent: Send emails regularly, even if it’s just once a week.
5. Track and improve: Check your analytics and refine your content based on what works.

Remember, people subscribe because they trust you. Keep your tone authentic and helpful — that’s what keeps them reading.

Common Mistakes to Avoid

Many beginners make a few avoidable mistakes when starting a newsletter:

• Sending too many sales emails. Focus on building relationships first.
• Ignoring analytics. Learn what readers like and adjust accordingly.
• Not personalising messages. Use names and tailor content to your audience’s interests.
• Skipping mobile optimisation. Most people read emails on their phones — test your design!
• Forgetting to proofread. Simple typos can harm credibility.

Avoid these, and you’ll be ahead of most newsletters in your space.

Conclusion

Email newsletters are still one of the most powerful marketing tools available in 2025. They’re personal, cost-effective, and can help you build a loyal audience over time.

Whether you choose MailerLite for simplicity, Brevo for all-in-one marketing, Beehiiv for creator-focused growth, ConvertKit for digital sales, or Mailchimp for advanced campaigns, each tool has its strengths.

The key is to start. Your audience is waiting to hear from you — and the right newsletter software will make sure your voice reaches them clearly, beautifully, and consistently.