Best Ad Management Tools for 2025

In today’s fast-paced digital marketing world, efficiency and accuracy are key. Ad management tools can save you valuable time, optimise your campaigns, and deliver better results. These tools are designed to streamline processes, from creating ads to tracking their performance, and even automating repetitive tasks.

If you’re a marketer, business owner, or agency professional, this guide will introduce you to some of the best ad management tools for 2025. Let’s explore their features, benefits, and how they can elevate your advertising efforts.

What Are Ad Management Tools?

Ad management tools are software solutions that help businesses plan, execute, monitor, and optimise advertising campaigns. These tools can manage various types of ads, including social media, search engine, display, and video ads.

Why Use Ad Management Tools?

• Save Time: Automate repetitive tasks like bidding, budgeting, and reporting.
• Enhance Efficiency: Manage multiple campaigns from a single platform.
• Improve Performance: Use analytics and AI-driven insights to optimise ad spend and targeting.
• Simplify Collaboration: Share insights and strategies easily with your team or clients.

Top 10 Ad Management Tools for 2025

HubSpot Ad Management Software

HubSpot continues to be a leader in ad management thanks to its intuitive interface and powerful integration with its Customer Relationship Management (CRM) system.

Features:

• Ad creation and management for Facebook, Google, Instagram, and LinkedIn.
• Automates ad targeting using synchronised contact lists.
• Detailed ROI reporting and lead generation insights.

Why Choose HubSpot? HubSpot is ideal for marketers looking to align ad strategies with other marketing efforts, as it integrates seamlessly with its Marketing Hub.

Pricing: Free plan available; premium plans start at $50/month.

AdRoll

AdRoll is known for its focus on e-commerce businesses, offering features like personalised product recommendations and retargeting ads.

Features:

• AI-powered dynamic ad personalisation.
• Cross-channel advertising on platforms like Google, Facebook, and email.
• Advanced analytics to track customer lifetime value.

Why Choose AdRoll? AdRoll excels in retargeting and re-engaging potential customers, making it ideal for online retailers.

Pricing: Free plan available; paid plans start at $19/month.

RollWorks

RollWorks is perfect for businesses using account-based marketing (ABM). It helps identify and target high-value accounts effectively.

Features:

• Account-based targeting and personalised ads.
• Integrations with CRMs like HubSpot and Salesforce.
• Retargeting features to re-engage website visitors.

Why Choose RollWorks? Its account-based focus makes it a strong choice for B2B marketers aiming to convert high-value leads.

Pricing: Starter plan starts at $975/month.

Influ2

Influ2 offers a unique person-based advertising approach, allowing you to target specific individuals rather than broader audience segments.

Features:

• Personalised ads shown to decision-makers.
• Integration with HubSpot CRM to track engagement.
• Name-by-Name Tracker to monitor ad interactions.

Why Choose Influ2? This tool is best for B2B marketers looking to make their advertising efforts highly personalised and measurable.

Pricing: Contact for a demo and custom quote.

Madgicx

Madgicx combines AI-powered insights and creative workflows, making it an all-in-one solution for managing Meta ads (Facebook and Instagram).

Features:

• AI-based ad optimisation and bidding.
• Ad creation tools with an extensive ad library.
• Real-time performance tracking.

Why Choose Madgicx? Its ability to integrate creative workflows with analytics makes it a top choice for small to mid-sized businesses.

Pricing: Starts at $31/month.

StackAdapt

StackAdapt is a programmatic advertising platform that supports a wide range of ad types, including native, video, and audio ads.

Features:

• AI-driven targeting for precise audience engagement.
• Access to premium media partnerships for ad placement.
• Detailed campaign performance insights.

Why Choose StackAdapt? Its support for multiple ad formats makes it suitable for businesses wanting to diversify their advertising strategies.

Pricing: Contact for a demo and pricing details.

Celtra

Celtra is a cloud-based creative management platform that simplifies ad creation and collaboration.

Features:

• Drag-and-drop ad builder for creating engaging ads.
• Real-time analytics to monitor ad performance.
• Templates for quick ad creation.

Why Choose Celtra? Its user-friendly design and automation make it perfect for teams handling large-scale ad campaigns.

Pricing: Contact for a demo and pricing details.

Smartly.io

Smartly.io specialises in social media advertising and provides tools for creating, managing, and optimising ads across platforms like Meta, TikTok, and Snapchat.

Features:

• Real-time ad optimisation and performance tracking.
• AI-driven ad creation and automation.
• Integration with popular social media platforms.

Why Choose Smartly.io? Its robust integration with social media makes it ideal for businesses heavily reliant on social media marketing.

Pricing: Contact for a demo and pricing.

6Sense

6Sense focuses on account-based advertising, using AI and big data to identify high-intent accounts and optimise campaigns.

Features:

• AI-driven account targeting and personalisation.
• Predictive analytics for better decision-making.
• Integration with CRM tools for seamless workflows.

Why Choose 6Sense? Its predictive capabilities make it a valuable tool for B2B marketers.

Pricing: Contact for a demo and pricing details.

WASK

WASK is a budget-friendly option for small businesses looking to optimise their digital advertising efforts.

Features:

• Smart advice for cost-per-click optimisation.
• Campaign cloning for faster ad creation.
• Free tools for PPC competitor analysis.

Why Choose WASK? Its affordable pricing and easy-to-use interface make it a great choice for startups and small businesses.

Pricing: Starts at $29/month.

How to Choose the Right Ad Management Tool

When selecting an ad management tool, consider these factors:

1. Business Goals: Align the tool’s features with your advertising objectives.
2. Budget: Look for tools that fit your budget and offer good value for money.
3. Ease of Use: Choose platforms that are user-friendly and require minimal training.
4. Integration: Ensure compatibility with your existing CRM and marketing tools.
5. Scalability: Opt for tools that can grow with your business needs.

Conclusion

Ad management tools are essential for businesses aiming to optimise their advertising campaigns in 2025. From basic ad creation to advanced AI-driven analytics, these tools can help you achieve your marketing goals more efficiently. Whether you’re a small business, a large enterprise, or an agency, there’s a tool to suit your needs.

Start with free trials to explore which tool works best for your business. By investing in the right ad management software, you can save time, improve performance, and drive better results for your advertising efforts.

FAQs

1. What are ad management tools?
Ad management tools are software solutions designed to help businesses plan, execute, and monitor advertising campaigns efficiently.

2. Can small businesses use ad management tools?
Yes, many tools like WASK and Madgicx are budget-friendly and ideal for small businesses.

3. Which ad management tool is best for social media marketing?
Smartly.io and HubSpot are excellent options for managing social media ad campaigns.

4. Are free ad management tools effective?
Free tools like HubSpot’s basic plan provide essential features for small-scale campaigns, but premium plans offer more advanced functionalities.

5. How do I know if an ad management tool is right for my business?
Consider your advertising goals, budget, and required integrations to determine the best fit. Most tools offer free trials to help you evaluate their features.