22 Best Technical SEO Tools for Improving Your Website’s Performance

Ready to take your website’s visibility to the next level in the vast online world? 

Well, hold onto your seat because we’re about to dive into the exciting exciting article of technical SEO tools that will turbocharge your website’s performance and leave your competitors in the digital dust.

Picture this: a toolkit filled with powerful insights, analysis, and optimization recommendations that will guide you on the path to search engine domination and a flawless user experience. That’s exactly what we’re about to unveil in this article.

We have handpicked the absolute best technical SEO tools that will be your trusty sidekicks on this digital adventure. From comprehensive website audits to mobile optimization, from backlink analysis to lightning-fast page speed, these tools have got you covered.

So, buckle up and get ready to explore the cutting-edge features of SEO technical tools like Sitebulb, Google’s Mobile-Friendly Testing Tool, and Lighthouse. Trust us, you’ll be blown away by what these tools can do for your website.

Are you excited? We sure are! 

Let’s get started!

Sitebulb 

Sitebulb is a comprehensive technical SEO tool that empowers website owners and SEO professionals to effectively analyze and optimize their websites for improved search engine visibility. With its intuitive interface and powerful features, Sitebulb provides actionable insights and recommendations to enhance website performance.

Features:

• Comprehensive Website Auditing: Sitebulb conducts thorough website audits, analyzing various technical SEO factors such as crawlability, indexability, site structure, URL issues, duplicate content, and more.
• Advanced Data Visualization: Sitebulb offers advanced data visualization capabilities, including charts, graphs, and visual representations of website data. 
• Actionable Recommendations: Sitebulb provides specific suggestions and best practices to address identified issues, improve website performance, and optimize for search engines. 

Disavow Tool 

The Disavow Tool, provided by Google, is a powerful technical SEO checker that allows website owners and SEO professionals to disavow or disassociate certain backlinks from their website. By utilizing this tool, users can communicate to Google that they don’t want specific links to be considered when evaluating their website’s search engine rankings.

Features:

• Backlink Analysis and Management: The Disavow Tool enables users to analyze their website’s backlink profile and identify potentially harmful or low-quality links. It allows users to proactively manage their backlinks by disavowing links that may negatively impact their website’s search engine performance.
• Manual Link Disavowal: Users can manually submit a list of URLs or domains to disavow using the Disavow Tool. This helps to prevent search engines from associating those links with their website and potentially affecting their rankings. 
• Recovery from Penalties or Negative SEO: In cases where a website has been penalized by Google or targeted by negative SEO tactics, the tool allows website owners can take steps towards recovering their search engine rankings and improving their website’s overall visibility.

Screaming Frog 

Screaming Frog is a versatile SEO spider tool that allows website owners and SEO professionals to conduct comprehensive SEO audit. It is a technical SEO audit software that gathers eessential data for optimizing search engine visibility. With its robust features and user-friendly interface, Screaming Frog provides valuable insights and analysis to improve website performance.

Features:

• Website Crawling: Screaming Frog is one of the best SEO Crawling Tools performs in-depth crawls of websites, examining key elements such as URLs, meta data, headers, and more. 
• Data Analysis: This tool provides extensive data analysis, including page titles, meta descriptions, response codes, and internal linking. By extracting and organizing this data, Screaming Frog offers valuable insights into the overall health of the website, helping users identify areas for improvement and optimization.
• Custom Extraction: Screaming Frog allows users to define custom extraction rules, extracting specific data from web pages such as headings, images, or structured data. 

Google’s Mobile-Friendly Testing Tool 

Google’s Mobile-Friendly Testing Tool is a handy tool designed to help website owners and developers assess the mobile-friendliness of their web pages and check technical SEO factors. With its user-friendly interface and accurate analysis, this tool provides valuable insights into how well a website performs on mobile devices.

Features:

• Mobile-Friendly Analysis: The tool thoroughly analyzes web pages to determine their mobile-friendliness. It assesses factors such as responsive design, viewport configuration, font size, and touch elements to ensure optimal user experience on mobile devices.
• Detailed Recommendations: After analyzing a web page, the tool provides detailed recommendations for improving mobile-friendliness. These suggestions include actionable steps such as adjusting font sizes, optimizing touch elements, and resolving viewport configuration issues. 
• Real-Time Testing: The tool enables real-time testing of web pages, allowing users to input URLs and instantly evaluate their mobile-friendliness. This feature provides quick and convenient access to mobile performance analysis, making it easier for website owners and developers to assess and address any mobile-related issues promptly.

Merkle’s Schema Markup Generator 

Merkle’s Schema Markup Generator is a technical SEO software that simplifies the process of creating structured data markup for websites, allowing website owners and SEO professionals to enhance their search engine visibility and improve the way search engines interpret their content.

Features:

• Streamlined Schema Markup Creation: Merkle’s Schema Markup Generator offers a user-friendly interface that simplifies the creation of structured data markup. Users can input relevant information about their website or content, and the tool generates the appropriate schema markup code, eliminating the need for manual coding.
• Extensive Schema Types and Properties: The tool provides a wide range of schema types and properties to choose from, catering to various content types and industries. Users can select the most relevant schema types and properties for their website or specific pages, ensuring accurate and comprehensive structured data representation.
• Customization and Preview: Merkle’s Schema Markup Generator allows users to customize the generated schema markup code according to their specific requirements. Additionally, it offers a preview feature that enables users to visualize how the structured data will appear in search engine results, ensuring accuracy and desired presentation.

Google’s Schema Markup Validator 

Google’s Schema Markup Validator is an SEO technical analysis tool that allows website owners and SEO professionals to validate and ensure the accuracy of their implemented schema markup. With its precise analysis and real-time validation, this tool helps optimize the visibility and performance of structured data in search engine results.

Features:

• Real-Time Validation: The Schema Markup Validator performs instant validation of schema markup against Google’s guidelines. Users can submit their URL or input the structured data directly, and the tool provides immediate feedback on any errors or warnings detected, allowing for quick identification and resolution of issues.
• Detailed Error Reports: In addition to real-time validation, the tool generates detailed error reports that highlight specific issues within the schema markup. Users receive clear explanations of the errors, including the affected properties or types, enabling them to address the identified problems accurately.
• Multiple Markup Format Support: The Validator supports various schema markup formats, such as JSON-LD, Microdata, and RDFa. It can handle different implementations of structured data across web pages, providing flexibility and compatibility for diverse website setups.

Google’s Rich Results Testing Tool 

Google’s Rich Results Testing Tool is a one of the best SEO technical analysis tools that enables website owners and developers to examine and validate the presence of rich results, such as rich snippets and structured data, in their web pages. With its intuitive interface and robust functionality, this tool helps optimize the appearance and performance of websites in search engine results.

Features:

• Rich Results Analysis: The Rich Results Testing Tool analyzes web pages to identify and display any rich results generated by the implemented structured data. It provides a comprehensive view of how the page appears in search results, showcasing rich snippets, carousels, and other enhanced elements.
• Structured Data Validation: This tool validates the structured data markup implemented on web pages, ensuring it complies with Google’s guidelines. It detects errors, warnings, and missing elements within the structured data, allowing users to rectify issues that may impact the display of rich results.
• Mobile and Desktop Preview: The tool offers the ability to preview how rich results appear on both mobile and desktop devices. Users can evaluate the visual representation and user experience of rich results across different platforms, enabling them to optimize the content for maximum impact.

Opengraph OG Tag 

The Opengraph (OG) tag is a fundamental element in social media optimization that allows website owners and developers to control the way their content is displayed when shared on social media platforms. By utilizing Opengraph tags, they can provide specific information and optimize the visual presentation of their web pages on social media.

Features:

• Customized Content Previews: Opengraph tags enable website owners to define specific titles, descriptions, and images for their content when shared on social media platforms. 
• Improved Click-through Rates: By optimizing Opengraph tags with compelling and relevant information, website owners can significantly enhance the click-through rates of their shared content on social media. 
• Consistent Branding: Opengraph tags provide an opportunity to maintain consistent branding across social media platforms.

GA Tags Checker 

The GA Tags Checker tool available at http://www.gachecker.com/ is a valuable resource that allows website owners and marketers to verify the correct implementation of Google Analytics (GA) tracking tags on their web pages. With its user-friendly interface and comprehensive analysis, this tool ensures accurate data collection and tracking for website analytics.

Features:

• Tag Validation: The GA Tags Checker tool verifies the presence and proper installation of Google Analytics tracking tags on web pages. It checks if the tags are correctly placed within the HTML code and if they are functioning as intended, ensuring accurate data collection for website analytics.
• Real-Time Tracking Verification: This tool provides real-time tracking verification, allowing users to see if the Google Analytics tags are successfully sending data to the Google Analytics platform. 
• Error Detection and Reporting: The GA Tags Checker tool identifies any errors or issues in the Google Analytics tracking tags and provides detailed reports. 

 XML Sitemaps Generator Tool

The XML Sitemaps Generator tool available at https://www.xml-sitemaps.com/ is a valuable resource that enables website owners and SEO professionals to create XML sitemaps for their websites effortlessly. With its user-friendly interface and robust functionality, free technical SEO tool helps improve search engine visibility by providing search engines with a comprehensive structure of the website’s content.

Features:

• Automated Sitemap Generation: The XML Sitemaps Generator tool automatically crawls and analyzes website pages to generate XML sitemaps. 
• Customization Options: This tool offers customization options that allow users to tailor their XML sitemaps according to their specific needs. 
• Seamless Integration: The generated XML sitemaps can be easily integrated into the website’s root directory or submitted directly to search engines. 

 Google Search Console 

Google Search Console is a web service provided by Google that offers a range of features to help website owners monitor, analyze, and optimize their website’s performance in Google search results. It provides valuable insights into how Google crawls and indexes the website, and allows for the submission and management of XML sitemaps which makes it a super effective one of the best free technical SEO tools.

Features:

• XML Sitemap Submission: Google Search Console allows website owners to submit XML sitemaps directly to Google. 
• Crawling and Indexing Insights: The Search Console provides technical SEO report on how Google crawls and indexes the website. It offers information on crawl errors, index coverage, and indexing issues.
• URL Inspection Tool: The URL Inspection tool within Search Console allows website owners to check the indexing status and visibility of specific URLs on their website. 

Merkle robots.txt Validator and Testing Tool 

Merkle’s robots.txt Validator and Testing Tool is a valuable resource that assists website owners and developers in validating and testing their robots.txt file. With its comprehensive analysis and user-friendly interface, this technical SEO tool ensures proper implementation of the robots.txt rules, allowing better control over search engine crawling and indexing.

Features:

• Robots.txt Validation: The tool validates the syntax and structure of the robots.txt file, ensuring it adheres to the guidelines specified by the Robots Exclusion Protocol. It checks for any errors, warnings, or incorrect directives within the file, enabling users to rectify issues and ensure effective communication with search engine crawlers.
• Rule Testing and Simulation: The tool allows users to test and simulate the behavior of their robots.txt rules against specific URLs or user agents. It provides insights into how search engine crawlers interpret the rules and whether desired access restrictions or allowances are being enforced correctly.
• User-Agent Customization: Users can customize the user-agent settings to mimic different search engine crawlers or specific user agents. 

PageSpeed Insights 

PageSpeed Insights is a free technical seo tool developed by Google that allows website owners and developers to assess and optimize the performance of their web pages. By analyzing various factors affecting page speed and user experience, this tool provides actionable insights and recommendations to enhance website performance and improve user satisfaction.

Features:

• Page Performance Analysis: PageSpeed Insights analyzes the performance of web pages and provides a performance score based on various metrics, including loading time, time to interactive, and overall page speed. 
• Mobile and Desktop Optimization: The tool evaluates web pages for both mobile and desktop devices, providing separate performance scores and recommendations tailored to each platform. 
• Actionable Recommendations: PageSpeed Insights provides detailed recommendations for optimizing web page performance. It identifies specific areas that can be improved, such as image optimization, caching, and minification of resources. 

GTMetrix Page Speed Tool 

GTMetrix is a widely used page speed tool that provides comprehensive insights into the performance of web pages. It analyzes various aspects of a website’s speed and offers actionable recommendations for optimization, helping website owners and developers enhance the overall user experience.

Features:

• Performance Testing: GTMetrix conducts in-depth performance tests by measuring page load time, total page size, and the number of requests made. It provides a detailed breakdown of loading issues and bottlenecks affecting the page’s speed.
• Waterfall Chart: The tool generates a waterfall chart that visualizes the loading sequence of resources on the web page. It helps identify which elements are slowing down the page and allows users to prioritize optimizations.
• Recommendations and Page Audits: GTMetrix offers specific recommendations for improving page speed and performance. It is a technical website audit tool on various factors, including image optimization, caching, JavaScript and CSS handling, and server configuration, providing actionable insights to optimize the website.

Pingdom 

Pingdom is a website monitoring, performance testing and technical SEO audit software that helps identify and resolve performance issues, ensuring a fast and reliable user experience. It provides valuable insights into website performance and helps monitor uptime, response time, and other critical metrics.

Features:

• Real User Monitoring: Pingdom offers real user monitoring capabilities, capturing and analyzing user interactions with the website. It provides insights into actual user experiences, including page load times and performance across different geographical locations.
• Synthetic Monitoring: Pingdom allows website owners to set up synthetic monitoring checks, which simulate user visits to the website from different locations. It monitors the availability and performance of the website at regular intervals, alerting users of any downtime or performance degradation.
• Performance Reports and Analysis: Pingdom generates detailed performance reports, including response time, uptime percentage, and performance trends. 

DeepCrawl 

DeepCrawl is a comprehensive technical SEO software that enables website owners and SEO professionals to analyze and optimize their websites for improved search engine visibility. With its advanced crawling capabilities and in-depth insights, DeepCrawl provides a thorough analysis of website structure, content, and technical issues, helping users enhance their website’s performance.

Features:

• Website Crawling and Analysis: DeepCrawl identifies issues such as broken links, duplicate content, missing tags, and other technical SEO factors that may impact search engine visibility.
• Data Visualization and Reporting: The tool provides insights into key metrics, including page depth, internal linking, and crawl efficiency, facilitating data-driven decision-making.
• Technical SEO Recommendations: DeepCrawl provides suggestions for improving website architecture, URL structure, page speed, mobile-friendliness, and other technical aspects to enhance search engine visibility and user experience.

W3C Validator 

The W3C Validator is a web-based tool provided by the World Wide Web Consortium (W3C) that checks the markup validity of web documents, including HTML, XHTML, and CSS. It ensures that web pages adhere to the web standards defined by the W3C, promoting proper code structure and compatibility across different browsers.

Features:

• Markup Validation: The W3C Validator examines web pages’ HTML, XHTML, or CSS code to identifies syntax errors, deprecated tags, and other issues that may affect the functionality and rendering of web pages.
• Standards Compliance: The tool ensures that web documents follow the recommended guidelines and specifications defined by the W3C. 
• Detailed Error Reporting: The W3C Validator provides detailed error reports, indicating the specific areas in the code where issues occur. It offers explanations and suggestions for resolving the identified errors, enabling website owners and developers to rectify code-related issues effectively.

Lighthouse

Lighthouse is a powerful open-source tool developed by Google as a Chrome browser extension. It is one of the free technical SEO tools that enables website owners and developers to assess the performance, accessibility, SEO, and best practices of web pages. By generating technical SEO reports and actionable recommendations, Lighthouse helps optimize website performance and user experience.

Features:

• Performance Analysis: Lighthouse measures various performance metrics, including page load time, first contentful paint, and interactive timings. It provides insights into opportunities for performance optimization, such as code minification, caching, and resource prioritization.
• Accessibility Assessment: The tool evaluates web pages for accessibility compliance, identifying potential issues that may hinder users with disabilities from accessing and navigating the content. 
• SEO Evaluation: Lighthouse analyzes web pages for search engine optimization (SEO) factors, including meta tags, heading structure, and mobile-friendliness. It provides recommendations for optimizing on-page SEO elements to improve search engine visibility and organic rankings.

JetOctopus 

JetOctopus is a comprehensive SEO crawling tool that assists website owners, SEO professionals, and agencies in analyzing and optimizing websites for improved search engine performance. It offers advanced crawling capabilities, data visualization, and actionable insights to enhance website visibility and rankings.

Features:

• Intelligent Website Crawling: JetOctopus identifies issues such as broken links, duplicate content, and crawl inefficiencies that may impact search engine visibility.
• Data Visualization and Reporting: The provides insights into key metrics, such as crawl depth, internal linking patterns, and keyword analysis.
• Actionable SEO Recommendations: JetOctopus offers suggestions for improving website architecture, internal linking, keyword targeting, and other SEO factors to enhance search engine visibility and organic rankings.

Netpeak Spider 

Netpeak Spider is a comprehensive website crawler and a technical site audit tool designed to analyze and optimize websites for improved search engine performance. With its advanced crawling capabilities and extensive data analysis, Netpeak Spider provides valuable insights and recommendations to enhance website visibility and resolve technical SEO issues.

Features:

• Website Crawling and Analysis: Netpeak Spider crawls websites to gather data on various aspects, including page structure, URLs, internal and external links, header tags, and meta information. It identifies SEO issues such as broken links, duplicate content, missing tags, and other technical factors that may impact website performance.
• Comprehensive Data Analysis: The tool analyzes the collected data to provide in-depth insights and reports on critical SEO elements. It offers detailed information about crawlability, indexability, website structure, and content optimization, enabling users to identify areas for improvement and optimization.
• SEO Recommendations and Audits: SEO site audit tools helps to optimize technical SEO factors. Netpeak Spider offers suggestions for improving website architecture, URL structure, on-page SEO elements, and other optimization techniques to enhance search engine visibility and organic rankings. It also provides actionable recommendations.

Xenu Link Sloth 

Xenu Link Sleuth is a free desktop application that helps website owners and developers identify broken links, redirects, and other issues related to website URLs. It efficiently scans websites, providing reports and analysis to ensure a smooth and error-free user experience.

Features:

• Broken Link Detection: Xenu Link Sleuth scans websites to provide a comprehensive report highlighting the URLs that return errors, helping website owners quickly identify and fix these issues.
• Website Structure Analysis: The tool analyzes the website’s structure, SEO breadcrumbs and generates a visual site map, showcasing the relationships between various pages and their URLs. 
• Link Verification: Xenu Link Sleuth verifies the validity of external links on the website, ensuring that they lead to the intended destinations. 

Redirection Checker 

Redirection Checker is a valuable tool that helps website owners and SEO professionals identify and analyze redirects on their websites. By examining the redirection paths and status codes, this tool ensures proper redirection setup, identifies redirect loops or errors, and helps optimize website navigation and user experience.

Features:

• Redirection Path Analysis: The Redirection Checker tool analyzes the redirection paths on a website, tracing the flow of redirects from the source URL to the target URL. It also provides insights into the sequence of redirects, helping identify any unnecessary or inefficient redirections.
• Status Code Verification: The tool verifies the HTTP status codes returned by each redirect. It checks for proper implementation of 301 redirects (permanent) and 302 redirects (temporary), ensuring that search engines and web browsers interpret the redirects correctly.
• Error and Loop Detection: Redirection Checker identifies redirect loops and errors that may negatively impact website performance and user experience. It alerts users to any misconfigurations or issues in the redirection setup, enabling prompt resolution to maintain smooth website navigation.

How to Select Technical SEO Tools? 

Selecting the right technical SEO tools is crucial for effective website analysis and optimization. Here are some steps to help you in the selection process:

Define Your Requirements

Start by clearly defining your specific technical SEO needs and goals. Identify the areas where you need assistance, such as tool for keyword research or may be tools for website crawling, site speed optimization, or backlink analysis. This will help you narrow down the tools that align with your requirements.

Research Available Tools

Conduct thorough research to identify the available technical SEO tools in the market. Consider both paid and free options, and read reviews, compare features, and evaluate their reputation and reliability. Look for tools that have a positive track record and are widely used and trusted by SEO professionals.

Assess Tool Features

Evaluate the features offered by each tool and how well they align with your requirements. Consider factors such as website auditing capabilities, data visualization, SEO reporting, keyword analysis, competitor analysis, and technical issue identification. Competitor analysis features in SEO tools allow you to assess the strategies and performance of your competitors.

Look for tools that provide comprehensive insights and actionable recommendations. SEO tools with technical issue identification capabilities can scan your website for common technical SEO issues. Whereas SEO reporting allow you to generate comprehensive reports that consolidate data from various sources, such as keyword rankings, organic traffic, backlinks, and more.

Consider User Experience

User experience is essential when selecting software for technical analysis. Choose SEO softwares with intuitive interfaces, easy navigation, and clear documentation or support resources. Consider the learning curve and whether the tool provides sufficient training or support to help you maximize its potential.

Pricing and Scalability

Evaluate the pricing models of the tools you are considering. Determine whether they offer pricing plans suitable for your budget and whether they provide scalability options as your needs grow. Consider any additional costs or limitations associated with the tool, such as data storage limits or additional user licenses.

Integration and Compatibility

Check if the tool integrates with other SEO or analytics platforms you use. Seamless integration can streamline your workflow and provide a more comprehensive view of your website’s performance. Ensure the tool is compatible with your website’s content management system (CMS) or hosting platform.

Trial Period and Support

Many tools offer trial periods or free versions. Take advantage of these opportunities of to test the tool’s functionality and suitability for your needs. Additionally, assess the support provided by the tool’s team, such as documentation, tutorials, customer support, and community forums.

Consider Feedback and Recommendations

Seek feedback and recommendations from other SEO professionals, colleagues, or online communities. Their experiences and insights can help you make a more informed decision and avoid potential pitfalls.

Final Note

Selecting the right technical SEO tools is essential for website owners and SEO professionals seeking to optimize their online presence and improve search engine visibility. These tools mentioned offer a range of features and capabilities to assist in various aspects of technical SEO analysis and optimization. By leveraging the right SEO tools, website owners and SEO professionals can effectively analyze and optimize their websites, ultimately achieving improved search engine visibility, higher rankings, and a better user experience.

While selecting technical SEO tools, it’s crucial to define your specific requirements, research available options, assess features and compatibility, consider user experience, pricing, and support.  

FAQs

Which SEO technical tools are most accurate?

It’s challenging to determine the most accurate SEO tool as accuracy can vary based on various factors such as data sources, algorithms, and updates. Popular tools like Ahrefs, SEMrush, and Moz are known for their accuracy and comprehensive features.

What are the technical SEO techniques?

Technical SEO techniques include optimizing website structure and navigation, improving website speed and performance, implementing proper URL structure, utilizing structured data and schema markup, optimizing meta tags and headings, ensuring mobile-friendliness, and managing website indexing and crawlability. It helps to check the technical SEO of a website.

What is technical SEO?

Technical SEO refers to the optimization of a website’s technical aspects to improve its visibility and performance in search engines. It focuses on factors like website structure, speed, mobile-friendliness, indexation, and other technical elements that impact search engine rankings.

What are the three pillars of technical SEO?

The three pillars of technical SEO are website crawlability, indexability, and accessibility. Crawlability ensures search engine bots can discover and access website content. Indexability refers to the ability of search engines to analyze and include website pages in their index. Accessibility focuses on optimizing website elements for users with disabilities, ensuring a seamless user experience for all.

What are the benefits of using technical SEO tools?

Technical SEO tools offer insights and optimizations to enhance website performance, increase search engine visibility, and improve user experience.