What is the Best Time to Post on Facebook in 2025?

Facebook remains one of the most popular social media platforms in 2025, and if you’re looking to grow your presence, timing is everything. In this article, we’ll explore what the best time to post on Facebook is in 2025, based on the latest trends, data, and research. By understanding when your audience is most active, you can optimise your social media strategy and maximise engagement.

Why Timing Matters on Facebook?

Before we dive into the best times to post on Facebook, let’s first discuss why timing is so important. Facebook’s algorithm is designed to promote posts that get quick engagement. This means that if you post at a time when your audience is most likely to be online, your content will have a higher chance of being seen and shared.

If you post at a time when most of your audience is offline, your post will get less engagement. This results in it being buried in the feed, which can limit your reach. So, posting at the right time can make all the difference in how many likes, comments, shares, and clicks your post gets.

Key Factors to Consider

There are several factors that will influence the best time to post on Facebook. Understanding these factors can help you make more informed decisions:

1. Audience Location: Your target audience’s location plays a big role. Different time zones mean that your followers in different regions are active at different times. So, it’s essential to consider the geographical location of your audience.
2. Industry: What works for one industry may not work for another. For example, if you’re running a business in the entertainment or food industry, your posting times might be different than for a finance-related page. Knowing your industry’s audience habits will guide you towards the right time to post.
3. Type of Content: The kind of content you post also matters. For example, video content tends to perform better at certain times, while text posts may do better at others. Experimenting with different content types can help you find the ideal time for each.
4. Your Audience’s Online Behaviour: The key to posting at the right time is understanding when your audience is most active. Using Facebook’s native tools like Facebook Insights or third-party tools like SocialPilot can help you gather data about when your audience engages most.

Best Time to Post on Facebook in 2025

Now that we understand why timing matters, let’s look at the best times to post on Facebook in 2025, based on research and trends.

Best Overall Times to Post

• Weekdays: Between 9 AM and 3 PM.- This is when most people are on their lunch breaks or taking short breaks at work. Posting during this time allows your content to appear when people are more likely to engage.
• Weekends: Between 10 AM and 6 PM. – On weekends, people tend to have more free time. Posting during the late morning to afternoon window ensures that your audience is active, whether they’re relaxing at home or out and about.

Best Times to Post on Specific Days of the Week

• Monday: 9 AM, 12 PM, and 7 PM.- Monday mornings are slow for most people, so posting between 9 AM and 12 PM catches people when they’re waking up and getting into their workday. The evening slot at 7 PM is also effective as people unwind and check their social media.
• Tuesday: 8 AM, 10 AM, and 6 PM. – On Tuesdays, people tend to be more productive at work, but they still check their phones during breaks. Posting in the morning and early evening will give you good chances of getting noticed.
• Wednesday: 7 AM, 9 AM, and 1 PM. – Mid-week engagement is strong, especially around 1 PM when people take a break for lunch. The morning posts at 7 AM and 9 AM also work well as people catch up with their social media before getting into their daily tasks.
• Thursday: 9 AM, 11 AM, and 8 PM. – Thursdays are perfect for reaching people during their workday with posts around 9 AM and 11 AM. The evening post at 8 PM works great too as people wind down for the day.
• Friday: 7 AM, 1 PM, and 5 PM. – Friday mornings and lunch hours see good engagement, as people are gearing up for the weekend. The 5 PM post is also effective as it captures the attention of people ready to start their weekend.
• Saturday: 9 AM, 12 PM, and 3 PM. – On Saturdays, people tend to be more relaxed. The late morning and early afternoon are the best times to post as people enjoy their weekend activities but still check Facebook.
• Sunday: 8 AM, 11 AM, and 4 PM. – Sundays are another great day for engagement, with posts doing well between 8 AM and 11 AM as people ease into their day, and at 4 PM as they wind down before the week starts.

Best Times by Industry

Different industries have different peak times. For example:

What’s the Best Time for You?

The “best” time to post on Facebook depends on your specific audience and goals. While these general guidelines work for most people, there are always exceptions. To find your ideal posting time:

• Use Facebook Insights: Facebook offers detailed analytics that can help you track when your followers are online. This data will provide you with precise timings based on your audience’s activity.
• A/B Testing: Run experiments by posting at different times on various days and measure the engagement. This will give you valuable insights into what works best for your audience.
• Use Scheduling Tools: Platforms like SocialPilot can help you schedule posts at the ideal times and track their performance. This saves you time and ensures consistency in your posting schedule.

Conclusion

In 2025, the best time to post on Facebook depends on various factors like your audience, location, industry, and the type of content you’re sharing. By posting when your audience is most likely to be online, you can maximise your reach, engagement, and visibility.

Use Facebook Insights and A/B testing to refine your strategy and find the best times for your specific audience. Don’t forget to take advantage of scheduling tools like SocialPilot to save time and ensure your posts reach your audience when they’re most active.

Remember, the key to success on Facebook isn’t just about timing; it’s about consistently delivering valuable content that resonates with your audience. By combining the right timing with great content, you’ll be on your way to growing your Facebook presence and achieving your goals in 2025.