Content Writer at mCaffeine: Apply Now!

About mCaffeine

mCaffeine is India’s first caffeinated personal care brand, offering an innovative range of products targeted at young, aspirational millennials. The brand stands firmly for confidence over all skin and body biases, rejecting age-old notions of beauty tied to colour. mCaffeine does not produce fairness products and believes that beauty has no colour or gender—it is about individuality, confidence, and lifestyle.

About the Job

mCaffeine is hiring a Content Writer.

Eligibility

• 1–2 years of proven experience in content writing, copywriting, or marketing communications, preferably in the personal care, beauty, or lifestyle sector
• Strong creative writing and storytelling ability across both long-form and short-form content
• Excellent vocabulary and editing skills
• Proficiency in proofreading with high attention to detail
• Strong grasp of digital marketing channels and industry best practices
• Capability to manage multiple projects in a fast-paced environment
• Excellent research skills and the ability to synthesise information
• Portfolio or writing samples required

Work Profile

• Ideate and strategise innovative content that aligns with the brand identity
• Create engaging content for SMS, emails, WhatsApp, push notifications, and other platforms
• Write persuasive ad copy for offers, promotions, and campaigns
• Proofread all content to maintain consistency and quality
• Conduct research on industry trends and topics to create relevant content
• Write informative and impactful blog posts as needed

Mode

Onsite

Salary

Salary to be discussed during the interview

Location

Mumbai

Application Procedure

Interested candidates can apply by emailing their application to career[at]mcaffeine.com