Content Writer at Pocket FM: Apply Now!
About Pocket FM
Pocket FM is revolutionising the entertainment industry by pioneering the audio series category. With its unique episodic style, the platform has sparked a binge-listening trend, with users spending an average of 115 minutes daily. Pocket FM has built a thriving community of over 200 million listeners, streaming over 6.5 billion minutes each month. The platform hosts more than 35,000 audio series and is supported by a community of 250,000+ writers globally. As a Series D-stage company, Pocket FM has raised $196.5 million from investors such as Lightspeed, Stepstone, Tanglin Venture Partners, and Goodwater Capital.
About the Job
Pocket FM is hiring a Promo/Content Writer for Performance Marketing.
Eligibility
- At least 2 years of experience in copywriting or content creation, particularly in performance marketing, social media ads, or long-form digital content
- Proven track record of writing high-conversion ad content, especially for social media platforms
- Experience with content iteration and optimisation based on performance data (CPI, completion rates, CTR, etc.)
- Strong understanding of German audience behaviour and cultural trends
- Ability to collaborate cross-functionally with marketing, creative, and analytics teams
- Familiarity with social media platforms like Facebook, TikTok, and YouTube, and A/B testing tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager)
Work Profile
- Write 30-40 minute and 2-minute story scripts for Facebook, TikTok, and YouTube ads
- Optimise content based on data, focusing on metrics like CPI, retention, and click-through rates
- Collaborate with the marketing and creative teams to ensure alignment with campaign goals
- Continuously refine content through A/B testing and performance analysis
- Tailor content to resonate with German audiences, using data-driven insights to adjust tone and style
Mode
Onsite
Location
Bangalore
Salary
Salary to be discussed during the interview.
Application Procedure
Interested candidates can send their CVs to Aishwarya[at]pocketfm.com
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