Content Writer at Policybazaar: Apply Now!

About Policybazaar

Policybazaar is India’s largest insurance broker, dedicated to providing unbiased information and efficient processes to ensure comprehensive insurance coverage for all Indian customers. The organization aims to be a one-stop portal for protection against death, disease, and disability, as well as for thoughtful investment planning. With a commitment to resolving claims quickly and offering 24×7 support, Policybazaar strives to meet the vision of “Har Family Hogi Insured by 2047” in alignment with IRDAI’s goals.

About the Job

Policybazaar is hiring a Content Writer.

Eligibility

1. Excellent writing and verbal communication skills
2. Knowledge of SEO
3. Creativity and originality
4. Proficiency in research using SEO tools
5. Attention to detail

Work Profile

1. Conduct research to understand the target audience, business insurance products, and industry trends relevant to the B2B sector
2. Create SEO-optimised content that adheres to legal and compliance guidelines, aiming to improve SEO rankings across important keywords
3. Produce informative and engaging content that aligns with the brand’s voice, message, and value proposition
4. Collaborate with the design, technology, and SEO teams, as well as other stakeholders, to develop effective content that meets core KPIs
5. Optimise content for on-page SEO factors, including meta descriptions, title tags, and header tags
6. Conduct keyword research using tools like Keyword Planner, SEMRush, Ubersuggest, etc., to identify high-traffic and low-competition keywords
7. Edit and proofread content to ensure it is error-free, concise, and easy to read
8. Adhere to ethical guidelines and legal requirements related to content creation, including copyright and plagiarism laws
9. Stay updated on the latest trends and best practices in SEO content writing
10. Take ownership of KPIs directly or indirectly impacted by content quality and quantity
11. Write engaging marketing copy for digital ads with a focus on lead generation
12. Manage content agencies, proofread their work, and provide strategic guidance to curate SEO-optimised content

Mode

Onsite

Salary

To be discussed during the interview

Location

Gurugram, Haryana, India

Application Procedure

Interested candidates should apply to [email protected]