Link Building Strategies for Crypto Websites

The cryptocurrency industry is growing rapidly, but it is also one of the most competitive niches on the internet. With hundreds of crypto exchanges, blockchain projects, NFT marketplaces, and DeFi platforms trying to grab attention, standing out in search results is not easy.

If you run a crypto website, link building can be a game-changer. Search engines see high-quality backlinks as a vote of trust, helping your site rank higher, get more traffic, and build credibility.

However, link building in the crypto space is different from regular industries. Google has strict quality guidelines, and the industry has a history of spammy SEO practices. You must be strategic and ethical to get results.

Let’s explore effective link building strategies tailored for crypto websites.

1. Create High-Value, Link-Worthy Content

Content is the foundation of any link building strategy. For a crypto website, the following content types work best:

a) In-Depth Guides and Tutorials

Write detailed beginner and advanced guides on topics like:

• “How to Buy Bitcoin in India”
• “Complete Guide to Staking Ethereum”
• “Understanding DeFi Lending”

Such evergreen resources often attract organic backlinks from blogs, forums, and media outlets.

b) Data-Driven Reports

Crypto is data-heavy. Publish reports on market trends, trading volumes, or blockchain adoption statistics. Journalists and bloggers love citing fresh data, earning you natural backlinks.

c) Glossaries and Definitions

Create a crypto dictionary covering terms like blockchain, proof-of-stake, liquidity pool, etc. This is highly useful for beginners and gets referenced often.

d) Explainer Videos and Infographics

Visual content simplifies complex concepts. Infographics on “How a Blockchain Transaction Works” or “History of Bitcoin Price” are highly shareable.

2. Guest Posting on Reputed Crypto Websites

Guest posting remains one of the most reliable ways to earn backlinks—provided you target high-quality websites.

Steps to Follow:

1. Identify Reputable Sites – Use tools like Ahrefs or Google search (crypto guest post, write for us blockchain).
2. Check Quality – Look for domain authority (DA 50+), real traffic, and active social presence.
3. Pitch Relevant Topics – Offer valuable content, such as DeFi strategies, blockchain innovations, or NFT case studies.
4. Follow Guidelines – Most sites have editorial requirements. Respect them to maintain credibility.

⚠ Tip: Avoid low-quality or spammy sites that sell links. Such backlinks can hurt your rankings.

3. Niche Edits (Contextual Backlinks)

Niche edits mean adding your link into an existing, relevant article. This works well for crypto websites because it:

• Places your link in already indexed, ranking content.
• Adds contextually relevant authority.

For example, if an article on “Best Crypto Wallets in 2025” already exists, you can approach the author or editor to include your site as a recommended resource.

Best Practices for Niche Edits:

• Ensure the host site has strong authority.
• Make sure the link fits naturally in the content.
• Avoid sites with paid link schemes—Google can penalise them.

4. Crypto News & PR Link Building

Public relations (PR) is powerful in the crypto industry. Many projects gain massive visibility through press releases and media features.

How to Do It Right:

• Publish Press Releases – Announce product launches, partnerships, token listings, or funding rounds through sites like CoinTelegraph, CryptoSlate, or Bitcoin.com.
• Get Featured in Interviews – Offer expert commentary to crypto journalists.
• Use HARO (Help A Reporter Out) – Respond to journalists’ requests for crypto insights in exchange for backlinks.

PR not only builds links but also strengthens brand trust.

5. Build Links from Crypto Directories

Many legitimate crypto directories list exchanges, wallets, blockchain projects, and services. Submitting your site here can generate relevant backlinks and referral traffic.

Examples:

• CoinMarketCap (for listing tokens)
• CoinGecko
• Cryptowisser
• ICOBench (for ICO/STO projects)

✅ Ensure you choose directories with good traffic and reputation. Avoid link farms.

6. Engage in Crypto Communities & Forums

The crypto world thrives on community discussions. By being active in forums, you can:

• Share knowledge.
• Build authority.
• Earn backlinks (when allowed).

Popular Platforms:

• Reddit – Participate in subreddits like r/cryptocurrency, r/bitcoin, r/defi.
• Bitcointalk – The largest crypto forum, with signature campaigns and discussions.
• Telegram & Discord Groups – Share updates and link to valuable resources (avoid spamming).

⚠ Don’t just drop links; contribute meaningfully. Otherwise, you risk being banned.

7. Collaborate with Influencers & Content Creators

Influencer marketing can drive backlinks as well as brand exposure. Many crypto influencers run blogs or YouTube channels where they review products, exchanges, or projects.

How to Leverage This:

• Offer your platform for review.
• Sponsor educational content that includes your link.
• Provide free trials or demo access for influencers to test.

Ensure the influencer’s audience matches your target users (traders, investors, developers, etc.).

8. Leverage Broken Link Building

Broken link building is an underrated but effective method. You find broken links on relevant crypto sites and suggest replacing them with your content.

Process:

1. Use tools like Ahrefs or Screaming Frog to find broken outbound links on crypto blogs.
2. Create or identify similar content on your site.
3. Contact the webmaster and suggest your link as a replacement.

This works because you are helping them fix an error while gaining a backlink.

9. Link Exchanges with Caution

In the crypto niche, some websites engage in link swaps. While it can work if done naturally, Google discourages excessive reciprocal linking.

Safe approach:

• Exchange links only with trusted, relevant sites.
• Keep it minimal and avoid obvious link schemes.

10. Local SEO Link Building for Crypto Businesses

If your crypto service targets a specific region (e.g., a Bitcoin exchange in India), you can benefit from local SEO backlinks.

Tactics:

• Get listed in Indian fintech directories.
• Partner with local blockchain associations.
• Submit to local business listing sites like Justdial, Sulekha, and IndiaMart (if relevant).

11. Content Collaborations & Roundups

Collaboration helps you tap into other audiences. Examples:

• Co-author blog posts with other crypto companies.
• Contribute to “Expert Roundups” on topics like “Future of NFTs” or “Best DeFi Platforms”.
• Host webinars and get backlinks from partner promotions.

12. Social Media Signals & Indirect Link Building

While social media links are usually nofollow, they can indirectly help link building. When your content gets shared widely on Twitter, LinkedIn, or YouTube, it reaches more people—some of whom may link to it from their websites.

Best Platforms for Crypto:

• Twitter (X) – Highly active crypto discussions.
• LinkedIn – Professional blockchain insights.
• YouTube – Explainer videos and market analysis.

13. Avoid Black-Hat Link Building

The crypto niche is full of black-hat SEO sellers promising “1000 backlinks in a week”. This may give short-term boosts but usually results in Google penalties.

Avoid:

• PBNs (Private Blog Networks)
• Spammy forum comment blasts
• Low-quality paid links from irrelevant sites

Focus on sustainable, ethical link building.

14. Track & Measure Your Link Building Performance

It’s important to know which strategies are working.

Tools to Use:

• Ahrefs – For backlink analysis.
• SEMrush – For link tracking and competitor analysis.
• Google Search Console – To monitor referring domains and traffic impact.

Check:

• Number of referring domains.
• Domain authority growth.
• Keyword ranking improvements.

Final Thoughts

Link building for crypto websites is challenging but extremely rewarding when done right. The key is to focus on quality over quantity. Build relationships, create valuable content, and target relevant, authoritative websites.

A mix of guest posting, PR features, community engagement, and creative content will steadily grow your backlink profile.

Remember—crypto is a trust-driven industry. Ethical link building not only improves rankings but also strengthens your brand’s credibility in the long run.