Social Media Content Writer at UpGrad: Apply Now!

About UpGrad

UpGrad, founded in 2015, is a pioneer in the online education sector, focused on empowering career success for a global workforce of over 1.3 billion individuals. It is one of the few integrated lifelong learning tech companies worldwide, offering a wide range of programmes for learners aged 18 to 55+ years. upGrad’s offerings include undergraduate courses, campus and job-linked programmes, study abroad opportunities, as well as short-form to executive courses, degrees, Master’s, and Doctoral programmes. The organisation serves over 3 million learners across more than 100 countries and collaborates with over 300 university partners globally. upGrad’s success is built on its Global Learning Engine, which is underpinned by original content and intellectual property, a proprietary tech platform, human-led delivery services supported by coaches and mentors, and an impressive 85% course completion rate with 80% career outcomes guarantee. Recognised as Asia’s EdTech leader, upGrad has offices in the UK, US, Middle East, India, Singapore, and Vietnam, with a growing presence in other countries.

About the Job

UpGrad is seeking a talented and creative Social Media Content Writer to join its team.

Eligibility

1. At least 3 years of experience in digital marketing, content writing, web design, and social media management.
2. Excellent written and verbal communication skills, with strong problem-solving abilities.
3. Expertise in social media platforms such as Twitter, Instagram, and LinkedIn.
4. Strong attention to detail, organisational skills, and the ability to manage multiple tasks efficiently.
5. Familiarity with customer service and customer relations is an advantage.
6. Ability to work independently and effectively in a fast-paced environment.

Work Profile

1. Create engaging and versatile content to boost brand awareness and drive social media engagement.
2. Manage upGrad’s social media accounts, ensuring consistency across all posts and messages.
3. Collaborate with the design and video teams to create minimal yet impactful creatives.
4. Handle online reputation management and generate content for upGrad’s YouTube channel.
5. Coordinate with influencer agencies and influencers to promote upGrad’s study abroad programmes.
6. Assist in organising events such as webinars and workshops to showcase upGrad’s offerings.
7. Track key performance indicators (KPIs) and metrics related to social media content.

Salary

Salary to be discussed during the interview.

Location

Noida

Application Procedure

Interested candidates can apply by sending their resumes to garima.upadhyay[at]upgrad.com