The Most Important TikTok Trends 2025 To Watch

TikTok, a platform known for its dynamic and fast-evolving nature, has cemented itself as a trendsetter in social media, influencing global culture and content creation across platforms. As 2025 begins, staying ahead of TikTok trends is crucial for social media managers, brands, and creators aiming to remain relevant. From memes to viral challenges, TikTok trends often spill over to other platforms, making them essential to watch even if you’re not actively using the app.

In this article, we delve into the key TikTok trends shaping 2025 and how they can inspire your social media and content marketing strategies. By understanding these trends, you can craft authentic, engaging, and timely content.

10 TikTok Trends To Watch In 2025

Here’s a closer look at the trends driving engagement and creativity on TikTok this year:

1. Roasting Colleagues: #SuspectChallenge

The #SuspectChallenge has taken TikTok by storm, offering a fun and light-hearted way for creators and brands to engage with their audience. The trend involves pretending a colleague or friend is a “suspect” while humorously “roasting” them with amusing traits or quirks.

Brands like Aldi UK and Liverpool FC Women have successfully used this trend to showcase their personalities while fostering connection with their followers. For businesses, this trend is an excellent opportunity to humanise their brand by featuring team members in relatable, humorous scenarios.

2. Oops, I Flipped the Camera

This simple yet effective trend involves sharing a “hot take” in the first half of a video before “accidentally” flipping the camera to reveal the speaker’s identity or agenda. This light-hearted meme plays on self-awareness, often delivering a punchline or revealing an unexpected POV.

For brands, this trend works well for product endorsements or clever reveals. For instance, Mercedes-Benz used it to humourously personify their cars as advocates for happiness.

3. The Yapping Trend

#Yapping celebrates those who have a lot to say—whether about pasta shapes or other passionate topics. The trend originated from a podcast snippet but has since been adapted for various contexts, allowing creators to share lengthy opinions in an entertaining manner.

Brands like President’s Choice and edtech company Formee Express have used this trend to inject humour into their content while showcasing their products. This trend is perfect for engaging audiences who enjoy personality-driven content.

4. The Chill Guy Meme

The “Chill Guy” meme is a versatile way to share announcements or relatable moments while maintaining a laid-back tone. With an anthropomorphic dog as the focal point, brands can downplay significant updates or humorous observations in a casual style.

For instance, Etihad Airways used this trend to highlight their new destinations, and the New Orleans Pelicans integrated their branding into the character to promote team updates.

5. I Wasn’t Sad, I Just Needed…

This trend captures the relatable feeling of finding happiness through a product or experience. Creators share how a particular activity or purchase turned their mood around, often using beautiful visuals or a narrative twist.

Brands can leverage this trend to highlight how their products or services bring joy to customers. For example, Chipotle emphasised its comfort food offerings, while travel creators showcased dreamy destinations.

6. Type A Vs. Type B Friends

The contrast between Type A and Type B personalities is a timeless source of humour. On TikTok, creators and brands depict these traits in relatable scenarios, sparking conversations and debates in the comments.

Hilton used this trend to showcase different traveller behaviours, while RootineCo highlighted everyday quirks. This trend is ideal for engaging audiences by encouraging them to identify with one personality type and tag friends who fit the other.

7. Right vs. Left Pocket

This playful trend contrasts the contents of an organised “right pocket” with the chaotic “left pocket,” offering endless creative possibilities. Brands like Taco Bell and Oreo have embraced this format to add a humorous twist to their products.

Short and absurd, this trend is perfect for quick, engaging content that drives shares and comments.

8. Subtle Foreshadowing

Foreshadowing is a storytelling technique adapted for TikTok in the #SubtleForeshadowing trend. By teasing the video’s conclusion with quick flashes, creators keep viewers hooked until the end.

Brands like Scrub Daddy and Bakers Delight have creatively incorporated this trend to add suspense and humour to their content. It’s a great way to showcase products or outcomes while encouraging viewers to watch the entire video.

9. Behind-The-Scenes Content

Behind-the-scenes videos remain a staple on TikTok, but 2025 has seen a shift towards more polished and aesthetic presentations. ASMR elements and well-edited footage have elevated this trend, making it a popular choice for showcasing order-packing or daily routines.

This trend allows brands to humanise their operations and create aspirational content that resonates with followers. Companies like XXL Scrunchie and LOVEWISD have used it to build loyalty and drive sales.

10. Employee Opinions

Giving employees a platform to share their opinions is a fantastic way to introduce the faces behind a brand. By asking staff to weigh in on trending topics or provide recommendations, brands can create engaging and relatable content.

Sephora and the Chicago Bulls have used this approach to highlight their team’s personalities and foster stronger connections with their audience.

How TikTok Trends Evolve

Trends on TikTok don’t emerge in isolation—they’re shaped by collective attention and engagement. Unlike the traditional 20-year trend cycle, TikTok trends evolve rapidly, often in a matter of days or weeks. The platform’s algorithm and massive user base amplify these trends, allowing them to spread like wildfire.

Key elements driving TikTok trends include:

• Hashtags: Central to trend discovery and participation.
• Templates: Predefined video styles or audio clips that creators adapt.
• User Creativity: Duets, Stitches, and remixes help trends evolve organically.

Understanding this cycle is essential for brands looking to integrate into TikTok culture seamlessly.

Using TikTok Creative Center

TikTok’s Creative Center is a powerful tool for discovering and analysing trends. It provides insights into trending hashtags, songs, creators, and video formats, helping brands find inspiration and stay ahead of the curve.

Additionally, the platform’s Creative Assistant uses AI to generate ideas and scripts, streamlining the content creation process. While it won’t replace a tailored strategy, it’s a valuable resource for brainstorming.

TikTok Trends As Content Inspiration

TikTok trends are not just fleeting fads—they’re a window into what resonates with audiences, particularly Gen Z. By observing these trends, brands can craft authentic and engaging content that aligns with their values and goals.

To succeed, brands must:

1. Act Quickly: Trends move fast; late participation can come across as out of touch.
2. Stay Authentic: Ensure your approach feels natural and aligns with your brand identity.
3. Monitor Engagement: Pay attention to how audiences respond to adapt and refine your content.

Embrace TikTok Trends In 2025

TikTok remains a driving force in shaping online culture. By staying attuned to the latest trends, brands and creators can connect with audiences, inspire engagement, and achieve their marketing goals. The key lies in agility, creativity, and authenticity.

Ready to start exploring TikTok trends? Dive into the platform, experiment with the Creative Center, and don’t be afraid to adapt trends to fit your unique voice. The opportunities in 2025 are limitless—seize them!