Website Content Writer at Ethno Botanica Naturals [Remote]: Apply Now!

About Ethno Botanica Naturals

EthnoBotanica Naturals is a mission-driven brand that blends heritage flowers, Ayurveda, and tribal wisdom into modern wellness and food products. The vision is to build a world-class D2C brand with powerful storytelling rooted in culture, wellness, and social impact.

About the Job

EthnoBotanica Naturals is hiring a Website Content Writer (Freelance/Part-time/Contract).

Eligibility

• Proven experience in content writing for D2C, wellness, Ayurveda, or food brands
• Strong understanding of SEO writing, product storytelling, and customer psychology
• Ability to write in a simple, emotional, and culturally rooted tone
• Portfolio of past work (preferably in FMCG, Ayurveda, or natural wellness brands)

Work Profile

• Writing compelling website copy for Home, About Us, Product Pages, Blogs, FAQs, and Policies
• Creating SEO-friendly content highlighting Ayurvedic, social impact, and wellness aspects
• Crafting engaging stories around tribal sourcing, flower rituals, and cultural heritage
• Writing crisp marketing taglines, product descriptions, and email sequences
• Collaborating with design and marketing teams to align content with visuals and campaigns

Mode

Remote / Part-time / Freelance

Salary

Competitive freelance/retainer pay (to be discussed)

Application Procedure

Interested candidates can send the following to hr[at]folkformulae.com

• Portfolio (past website/blog/product writing samples)
• Expected compensation (per word / per project)
• A short note on why they would love to write for an ethno-botanical wellness brand