What Kind of Social Media Post Will Work for Real Estate Industry in 2025?

The real estate industry has witnessed significant transformation over the years, especially with the rise of social media platforms. In 2025, social media remains a powerful tool for real estate professionals in India to market properties, engage with potential clients, and build a strong online presence. With more homebuyers and investors relying on the internet to make informed decisions, realtors must carefully curate their social media strategies to stand out from the competition.

While there is no one-size-fits-all formula for success, certain types of social media posts have proven to be highly effective in driving engagement, conversions, and brand recognition. Let’s explore the types of social media posts that are expected to work for the real estate industry in 2025.

Video Walkthroughs: A Virtual Open House

In 2025, video content will be more essential than ever. Social media platforms such as Facebook, Instagram, and YouTube have become increasingly video-centric, with users spending more time watching videos than scrolling through static posts. Realtors who want to capture the attention of potential buyers should invest in video walkthroughs of their property listings.

A video walkthrough allows viewers to experience the property as though they were physically present. It provides a comprehensive view of the property’s features, layout, and ambiance. Instead of simply relying on photographs, video walkthroughs give prospective buyers a deeper understanding of the property and its surroundings. By offering virtual tours, you can make your listings accessible to a wider audience, especially to those who may not be able to visit the property in person.

Best Practices for Video Walkthroughs:

• Keep it short and engaging: Aim for videos that are 60–90 seconds long. This is the ideal duration for platforms like Instagram and Facebook. However, you can create longer versions for YouTube or your website.
• High-quality production: Good lighting, a steady camera, and clear visuals are crucial to making a positive impression.
• Narrative style: Instead of merely listing features, tell a story about the home. Help buyers imagine themselves living there, and showcase the lifestyle that comes with it.
• Add captions: Since many users watch videos without sound, adding captions will ensure your message is communicated effectively.

Video walkthroughs not only engage your audience but can also accelerate the buying process. Research has shown that properties with virtual tours close up to 31% faster than those without.

Before-and-After Transformation Videos

Before-and-after transformation posts are highly engaging and tend to generate substantial interest. Homebuyers love to see the potential of a property, and transformation videos offer a glimpse into how a property can be renovated or restored. Whether it’s a makeover of an old bungalow or a modernisation of an apartment, these posts tell a compelling story of change and improvement.

The popularity of transformation posts has skyrocketed, with accounts like @cheapoldhouses on Instagram gaining millions of followers by documenting home restoration projects. Transformation videos are visually captivating, shareable, and provide an aspirational element for buyers, especially those interested in renovation projects.

Best Practices for Transformation Videos:

• Show the process step-by-step: Document each stage of the transformation. Whether it’s selecting paint colours or installing flooring, breaking the process down makes it more relatable.
• Include cost transparency: Share the renovation costs, as it builds trust with your audience and provides real-world insights into the process.
• Use captivating thumbnails: The first image or frame of your video should be attention-grabbing. A side-by-side comparison of the old and new can create a “wow” factor.

These videos also have the potential to go viral, making them a great tool to increase visibility for your real estate business.

Neighbourhood Spotlights

When people are looking for homes, they’re not just interested in the property itself; they also want to know about the neighbourhood. The location of the property plays a huge role in the buying decision, with factors like safety, amenities, and local lifestyle heavily influencing a buyer’s choice.

In 2025, realtors who spotlight local areas and communities will be able to attract more attention from potential buyers. Highlighting local businesses, parks, schools, and other community features helps buyers connect emotionally to the area and envision themselves living there. Share interesting stories about the neighbourhood, such as hidden gems like local coffee shops or scenic jogging paths, to give a more personal touch.

Best Practices for Neighbourhood Spotlights:

• Go beyond the basics: Don’t just mention nearby schools and restaurants. Show off unique spots like local farmer’s markets or offbeat parks.
• Use local data: Share information like home prices, crime rates, walkability, and school rankings to provide value and insights to your audience.
• Compare neighbourhoods: Create content that compares various neighbourhoods, helping buyers make informed decisions.

These types of posts help build a strong emotional connection with potential buyers, making them more likely to reach out or take the next step in their home-buying journey.

Customer Testimonials: Trust through Stories

In the real estate industry, trust is everything. Buyers are more likely to trust the opinions of other clients than they are to trust a flashy ad. Customer testimonials, particularly video testimonials, are a powerful way to build credibility and show real-life success stories.

Sharing testimonials from previous clients can help create trust with your audience. Video testimonials, in particular, are highly shareable and receive far more engagement than written ones. When people see and hear about the experiences of others, it humanises your business and makes you more relatable.

Best Practices for Customer Testimonials:

• Use video testimonials: These are 12 times more likely to be shared than text-based testimonials on social media.
• Show real emotions: Showcase your clients’ genuine emotions when they share their stories. Whether it’s excitement or relief after closing a deal, these moments resonate deeply with viewers.
• Pin testimonials: Pin successful testimonials to the top of your social media profiles to make them easily accessible to new visitors.

By regularly sharing testimonials, you build a library of social proof that reinforces your credibility and attracts new clients.

Real Estate News and Trends

In an ever-changing real estate market, buyers and sellers are constantly seeking the latest trends and insights. Sharing relevant news, market updates, and trends will position you as a thought leader in the industry and keep your audience informed.

Whether it’s about shifting mortgage rates, changes in government policies, or predictions for property values, real estate news provides immense value to your followers. For example, sharing a quick reel that discusses the impact of an increase in interest rates can help your audience make informed decisions.

Best Practices for Real Estate News and Trends:

• Share bite-sized insights: Keep the information concise and easy to digest, such as a quick video explaining a recent market change.
• Collaborate with experts: Partner with influencers or industry experts to provide deeper insights into real estate trends.
• Post regularly: Stay current by sharing updates and trends consistently, so your followers know where to go for relevant information.

Real estate news posts not only keep your audience informed but also engage them, sparking conversations around the latest trends.

Homebuyer Tips and Tricks

Buying a home is a complex process, especially for first-time buyers. Many buyers feel overwhelmed by the sheer volume of information they need to understand, from mortgage terms to legal procedures. Providing helpful tips and tricks in your social media posts can make you a valuable resource for your audience.

A well-crafted post or video guide that breaks down complex concepts like loan eligibility or escrow processes can provide immense value to potential buyers. This positions you as a trusted advisor who genuinely wants to help people make informed decisions.

Best Practices for Homebuyer Tips:

• Create “Homebuyer Survival Guides”: Break down the home-buying process into simple, easy-to-follow steps.
• Simplify jargon: Terms like “PMI” or “debt-to-income ratio” can be confusing. Use simple, relatable language to explain these terms.
• Highlight assistance programs: Many first-time buyers are unaware of government assistance programs, such as low down payments or tax credits. Posting about these resources can set you apart as an expert.

Homebuyer tips and educational content make you more approachable and trustworthy, encouraging potential clients to reach out for guidance.

Conclusion

Social media is undoubtedly a powerful marketing tool for the real estate industry in 2025. By posting the right content on platforms like Instagram, Facebook, and YouTube, realtors can build trust, engage with potential buyers, and ultimately close more deals.

Video walkthroughs, before-and-after transformation videos, neighbourhood spotlights, customer testimonials, real estate news, homebuyer tips, and contests are all valuable types of content to share. By incorporating these post ideas into your social media strategy, you can establish a strong online presence and connect with your audience on a deeper level.

In today’s digital-first world, social media is not just a promotional tool; it’s a way to tell your story, connect with people, and build long-term relationships. With the right strategy and content, you can ensure that your real estate business thrives in 2025 and beyond.